SMB Dallas August 28, 2014 Meeting: Cause Marketing for Business & Non-Profit

DALLAS - Aug. 21, 2014 - PRLog -- Social media is a communication tool which can be used everywhere – for profit and non-profits and must now be included in all business plans.  Non-profits often benefit in extraordinary ways through the use of social media platforms, crowdfunding and partnerships – Razoo, Causes, Buzzbnk, Indiegogo, and GiveMobi.  SMB Dallas recognizes how social media is used for donations, funding, volunteers, create awareness and many other challenges faced by a non-profit.  The August 28, 2014 meeting will focus on cause marketing for both businesses and non-profits.

This multi perspective panel will bring out many points – these are just a few . . . three panelists will discuss how they have used Social Media to promote their “Cause.”   From the business that uses cause marketing to promote their business, to the business that assists non-profits in developing their campaigns, to the non-profit who has worked with businesses and organizations to promote their cause.

Nick Marino Jr, is the Director of Social Change at TangoTab, a company that is working to end hunger in America.  TangoTab is a mobile app that provides people free restaurants offers.  Every time a person uses an offer, TangoTab feeds a hungry American in your city.  Random facts about Nick - in 2010 Nick started a blog, The Revolving Mind and was named 2012’s 30 Under 30 Future Business Leaders of Dallas.  


Kathy Catoe is a principal of KTO Group, LLC, a full-service marketing consultancy that utilizes social media strategy as part of an integrated marketing plan.  She has a Bachelor of Journalism in Public Relations from the University of Texas at Austin.  Kathy is a member of the Social Media Club of Dallas and manages their Pinterest and Google+ platforms in addition to being one of their guest bloggers.  For the panel, Kathy’s cause will be the NAMI walk.

Meagan Bubela is the VP of Marketing for Goodwill.  Since 1923, the mission-based operation has relied on material and monetary donations to generate revenue, fund programs and help create jobs.  Goodwill Dallas is honored to be the 1st recipient of the West Dallas Chamber’s Legend Award for economic impact and continued support to the West Dallas community!!!  Meagan is a Texas A&M graduate and passionate about helping others.

To see a preview of the upcoming meeting visit YouTube (http://youtu.be/UfpXjU2icH4) to see an interview with Nick Marino Jr, Director of Social Change with TangoTab.


Social media is ever changing and SMB Dallas is an organization that collectively presents and practices social media platforms, tools, metrics, applications, ROI and case studies.  To register visit Eventbrite (http://www.eventbrite.com/e/cause-marketing-for-business-...) – SMB Dallas: Cause Marketing for Business & Non-Profit.  The attendees of SMB Dallas are an extremely knowledgeable group, and the attendees have the opportunity to learn from one another, share ideas and experiences, and make some new contacts too.  SMB Dallas is a free event so registration is critical if you want a seat.

Cathy D Claterbaugh, c12Concepts (http://www.c12concepts.net) and SMB Dallas Board Member says “ Utilization of social media has drastically changed the marketing strategies implemented for non-profits. SMB Dallas is excited to present this program and showcase these non-profits and learn successes and challenges from this panel of experts.”

SMB Dallas social media includes LinkedIn (http://www.linkedin.com/groups?gid=3109448&trk=my_groups-b-grp-v), Twitter (https://twitter.com/SMBdallas) (@SMBdallas (https://twitter.com/SMBdallas)), Facebook (https://www.facebook.com/groups/smbdallas/), and Google+ (https://plus.google.com/communities/112992110532216757967).  Please join us and share your experiences and share with others too.

About SMB Dallas

SMB Dallas was formed May 5, 2010 for businesses and individuals primarily involved in B2B, to network, learn, and showcase their interests in various uses of social media. From a business owner who utilizes social media to promote and grow their business, to the media expert or the new beginner, SMB Dallas is an organization of 800 members coming together to share, teach and learn.  SMB’s roots started in “The Big 3” in social medias – LinkedIn, Facebook and Twitter, and has constantly expanded topics to more social media platforms strategic approaches, tools and many more.  The program format varies from showcasing various keynote speakers, “Hot Topic” panel discussions and roundtable “Burning Question” format, so all have an opportunity to participate and grow in knowledge.  Meeting the last Thursday of each month, SMB Dallas members gather to share experiences, successes and engage with each other on a variety of different topics in and around the social media sphere.  For more information please visit https://socialmediabreakfastdallas.com.