Reaching 70 million gamers and counting...
Venatus Media specialises in reaching an engaged web and mobile gaming audience through premium display advertising, takeovers, custom integrations and video. With partners including Spil Games and EA already on its books, a billion ads served and 300 publisher sites currently signed up, the deal gives Miniclip access to Venatus Media's reach. Miniclip, which has already generated over 350 million mobile downloads globally, will also offer exclusive access to an engaged gaming audience with 70 million active users across social, mobile and online platforms.
"We’re thrilled to be working with Miniclip – they are a super brand in the casual gaming space and their opportunities on desktop and mobile are going to be very attractive to our advertiser base," said Venatus Media co-founder Rob Gay.
"We already have a huge presence in game advertising and having Miniclip join our roster of publishers is a huge addition to our business. Miniclip’s games portfolio and reach coupled with our passion and expertise in online advertising sales is the perfect team and technological brew."
"The UK is our second biggest market after the USA, and we’re excited to start working with Matt, Rob and the rest of the Venatus Media team," said Pieter Kooyman, director of advertising for Miniclip. "They clearly understand the gaming space very well, and we stand to benefit from their extensive agency relationships."
Rob Gay, co-founder Venatus Media
About Venatus Media
Venatus Media’s passion and expertise in the games industry helped it become one of Europe’s largest gaming ad sales houses. Venatus Media is committed to one thing: connecting publishers and advertisers to help them target the right audience, on the right platform at the right time. And it launched the world’s first gaming private marketplace (PMP) for digital advertising in the games industry – bringing publishers and advertisers together using targeted advertising through smarter, real-time business.
Venatus Market has already served over a billion ads with over 300 publisher sites currently signed up. Venatus Media also gives advertisers and publishers smarter, data insights into their customers by using tailored analytics tools and a database with over fifty million unique users.
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Miniclip is a global leader in digital games. The company develops, publishes and distributes highly engaging games to an audience of 70 million monthly active users, across mobile, social and online platforms.
Founded in 2001, the company has successfully grown a huge organic global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 45 high-quality games, extensive worldwide distribution and an internationally recognised brand name.
Leading franchises include 8 Ball Pool, Soccer Stars and Rail Rush.
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