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Roy Rogers® Restaurants Selects Punchh for Mobile Loyalty App and CRM Platform

QSR Brand Intends To Engage Guests With Loyalty Program Launch

PRLog - Aug. 20, 2014 - SUNNYVALE, Calif.  – Punchh, a brand-centric mobile customer relationship management platform for restaurants, was tapped by Roy Rogers® Restaurants to create a mobile loyalty app and CRM platform for the Mid-Atlantic chain. Scheduled to debut this Fall at its 22 corporate locations, the restaurant brand aims to engage guests with a new frequency-based loyalty program that will further drive brand awareness through word of mouth over social media and acquire new customers through referrals.

Roy Rogers will use Punchh’s cloud-based, POS-integrated mobile CRM platform to engage guests on their mobile devices and, in turn, have them share the Roys experience with their social media followers to bring additional awareness to the brand’s “Big Three” hallmarks – burgers, roast beef and fried chicken. With the new app, Roy Rogers plans to encourage dedicated fan to visit more often by offering rewards, sending special promotions and even allowing guests to provide real-time feedback using the app. The Punchh platform will give Roy Rogers a complete picture of their guests including who they are, what orders they are placing, which of their friends they are referring to their restaurants, reviews posted, survey responses and which offers they are redeeming. Through Punchh’s segmentation capability, Roy Rogers will be able to personalize promotions to each fan and target marketing messages individually depending on established preferences, background information and social media activity.

“Using the mobile app, Roy Rogers can directly engage guests on their smartphones,” said Jitendra Gupta, founder and CEO of Punchh. “For today’s customers, mobile customer engagement coupled with targeted 1-1 offers and rewards for referrals are crucial to building loyalty and fostering new devotees.”

“Roy Rogers is excited about our partnership with Punchh,” said Carrie Isabell, director of marketing at Roy Rogers Restaurants.  “With an irrefutable track record of successfully building and launching branded mobile apps, we have no doubt that Punchh will design a great loyalty platform for our brand and cannot wait to share the final result with our guests.”

To learn more about Punchh, please visit www.punchh.com. To learn more about Roy Rogers please visit www.royrogersrestaurants.com

About Punchh

Punchh is a mobile CRM platform for restaurants, which includes branded mobile apps for consumer engagement, big data customer analytics and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, California, Punchh's patent-pending technology operates in stores under a variety of premier brands.  Punchh’s platform helps restaurants engage their consumers and increase same-store sales, repeat rates, online reviews, new customer referrals and marketing campaign performance. For more information, please visit www.punchh.com.

About Roy Rogers

Based in Frederick, Maryland, the Plamondon Companies (http://www.streetinsider.com/) own and operate 22 Roy Rogers Restaurants, and oversee 28 franchise locations in the Mid-Atlantic region.

Roy Rogers Restaurants are known in the industry as the "Triple Threat" – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roys is the Fixin's Bar®, featuring a variety of condiments such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV, and free Wi-Fi. For more on our business, promotions, products and franchise opportunities visit http://www.royrogersrestaurants.com, follow us on twitter https://twitter.com/RoysRestaurants or join us on Facebook http://www.facebook.com/royrogersrestaurants.

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Industry:Business, Mobile
Tags:Punchh, app, mobile
Last Updated:Aug 20, 2014
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