Roy Rogers will use Punchh’s cloud-based, POS-integrated mobile CRM platform to engage guests on their mobile devices and, in turn, have them share the Roys experience with their social media followers to bring additional awareness to the brand’s “Big Three” hallmarks – burgers, roast beef and fried chicken. With the new app, Roy Rogers plans to encourage dedicated fan to visit more often by offering rewards, sending special promotions and even allowing guests to provide real-time feedback using the app. The Punchh platform will give Roy Rogers a complete picture of their guests including who they are, what orders they are placing, which of their friends they are referring to their restaurants, reviews posted, survey responses and which offers they are redeeming. Through Punchh’s segmentation capability, Roy Rogers will be able to personalize promotions to each fan and target marketing messages individually depending on established preferences, background information and social media activity.
“Using the mobile app, Roy Rogers can directly engage guests on their smartphones,”
“Roy Rogers is excited about our partnership with Punchh,” said Carrie Isabell, director of marketing at Roy Rogers Restaurants. “With an irrefutable track record of successfully building and launching branded mobile apps, we have no doubt that Punchh will design a great loyalty platform for our brand and cannot wait to share the final result with our guests.”
To learn more about Punchh, please visit www.punchh.com. To learn more about Roy Rogers please visit www.royrogersrestaurants.com
Punchh is a mobile CRM platform for restaurants, which includes branded mobile apps for consumer engagement, big data customer analytics and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, California, Punchh's patent-pending technology operates in stores under a variety of premier brands. Punchh’
About Roy Rogers
Based in Frederick, Maryland, the Plamondon Companies (http://www.streetinsider.com/)
Roy Rogers Restaurants are known in the industry as the "Triple Threat" – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roys is the Fixin's Bar®, featuring a variety of condiments such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV, and free Wi-Fi. For more on our business, promotions, products and franchise opportunities visit http://www.royrogersrestaurants.com, follow us on twitter https://twitter.com/