As the new academic session draws near, a marketing seminar that has been tagged: The Dynamic World of School Marketing is set to hold at the Sheraton Hotel and Towers in Lagos on the 4th of September, 2014.
The seminar according to a statement released by the Client Service Executive of Edumark Ms Tope Abisuga is meant to discuss school marketing issues such as: growing and maintaining enrolment, using the media effectively, understanding your target market and the marketing process, writing a marketing plan, managing your marketing budget and more. The seminar topics have been tailored to meet the demands of the 21st century marketer.
Facilitating the seminar would be Mrs Yinka Ogunde and Mrs Hannah Oyebanjo, two seasoned marketing communication professionals who have both spent many years in marketing.
Ms Abisuga explained that the seminar would provide educators the opportunity to get tailored answers to the questions bothering them as far as school marketing is concerned. “Our desire to see schools flourish has been our driving force. We are also aware that each school has peculiar marketing concerns so we would try to address as many questions as possible in this seminar.”
She added that, “marketing in today’s world has taken a more dynamic look and if one does not keep up with the innovations, you would be out of business before you know it.”
The statement further disclosed that the seminar is targeted at: School Owners, Administrators, Head Teachers, Public Relations Officers and all those who are concerned with making a school perform optimally.
Edumark the organizers of the event is a leading marketing communications firm whose forte is in Education. Their flagship programmes in the Education sector include the: Total School Support Seminar/ Exhibition (TOSSE), International Schools and Colleges Exhibition (ISCE), Entrance Exam Guide and the We Are The Future of Our Nation Program (WATFON).