The campaign, aimed at celebrating dogs and their love of life, invited Zuke’s fans to share inspiringphotos and videos of their pups in action. For every person who posted and tagged their photo or video with #FuelTheLove, Zuke’s contributed $5 to The Dog and Cat Cancer Fund. The campaign generated nearly 900 photo and video entries, raising more than $5000 for the Fund.
With six million dogs and a similar number of cats diagnosed with cancer each year in the United States, this donation will help the DCCFund, a non-profit organization dedicated to,providing much-needed financial assistance and valuable information to pet parents whose dogs and cats are suffering from cancer.
“Zuke’s already donates a portion of all product sales to the Dog and Cat Cancer Fund,” states Chris Meiering, Zuke’s Director of Marketing and co-founder of the DCCFund. “This annual campaign is a push for pet owner engagement and education surrounding a cause that is very near and dear to our hearts. We hope that by involving our consumers in this effort, we not only bring awareness to the fight against cancer but also let them know that resources are available for families through organizations like The Dog and Cat Cancer Fund.”
The “Fuel the Love – Fuel the Cure” campaign is one element of Zuke’s commitment to helping dogs and cats stay healthy and active. For more information on Zuke’s beliefs and how the brand is making a difference, please visit http://www.zukes.com/
Not just any other treat, Zuke’s is dedicated to providing pets with natural, nutritious and delicious treats that are made in the USA. As an industry pioneer since 1995, Zuke’s creates innovative treats with only the finest, whole food ingredients and highest manufacturing standards. Zuke’s commitment to supporting a pet’s active and healthy lifestyle extends beyond nutrition and treats with their involvement in the fight against canine and feline cancer. In 1997, Zuke’s helped found The Dog and Cat Cancer Fund (www.dccfund.org)
About Dog & Cat Cancer Fund
The Dog and Cat Cancer Fund is dedicated to understanding, treating and preventing canine and feline cancer. The nonprofit organization helps make cancer treatment affordable for qualified individuals and families through treatment grants. It also funds research grants for the next generation of life-saving treatments and promotes prevention by raising awareness and understanding of the risk factors underlying canine and feline cancer. After helping its first dog in 2007, the organization has directly helped more than 250 animals. The Dog and Cat Cancer Fund is supported by donations from individuals, corporations and government grants.