Social media is more than just a place to promote your company. Online feedback from consumers can also serve as an early warning signal for more serious issues before customers file formal complaints with industry regulators. In conjunction with the CRM Evolution 2014 Conference in New York City, Steven Ramirez, CEO of Beyond the Arc, will lead the session, “How Social Data Analytics Can Identify and Resolve Customer Complaints.”
This session will look at a case study based on an analysis of the Consumer Financial Protection Bureau’s complaint database and track the performance of financial services companies such as Capital One, SallieMae, Ocwen and Experian. This session also demonstrates the value of using text analytics to uncover customer complaints in social media, how to track emerging trends and how to improve negative customer experiences.
As a result of his on-going analyses of the Consumer Financial Protection Bureau’s (CFPB) Consumer Complaint Database and expertise in today’s most popular social media channels, Ramirez will provide attendees with valuable expert insights, such as:
· Best practices for analyzing multiple outlets to uncover valuable data;
· Key methods for successfully tracking and managing data for customer insights; and
· The role of predictive analytics to stay ahead of and eliminate emerging customer pain points and determine necessary responses.
Steven Ramirez is CEO of Beyond the Arc, a firm dedicated to helping companies improve customer experience and implement data science solutions. Ramirez has also presented on big data and social media analytics at Predictive Analytics World conferences in Chicago, San Francisco and Toronto, and he will be presenting at several banking and analytics conference later this year.
CRM Evolution 2014 Conference and Expo
New York, NY 10036
Conference session: Tues., Aug. 19, 2014, 1:45 p.m. – 2:30 p.m. ET
Ramirez is also available to conduct interviews or contribute bylined articles on this topic.
To schedule an interview or request written articles from Ramirez, contact:
David Jones at 678-781-7238, or
Stephen Sprayberry at 678-781-7207
About Beyond the Arc
San Francisco Bay Area-based Beyond the Arc partners with clients that seek to differentiate themselves by improving customer experience or deploying data science and analytics. The company’s social media data mining helps clients improve their customer experience across products, channels and touch points. As a result of Beyond the Arc’s valued expertise and superior results, the company has been included in several top industry reports and rankings ranging from Forrester Research, to CIO Review’s Big Data 100, and Sourcing Line’s “Market Leaders” Quadrant for Marketing Analytics. For more information about Beyond the Arc and its solutions, visit http://www.beyondthearc.com or call 1-877-676-3743. Insights on social media, financial services and more are shared on their blog (http://beyondthearc.com/