Inform, then Inspire: New White Paper Helps Companies Set the Stage for Success

Aug. 19, 2014 - PRLog -- Successful employee rewards programs need to inform their intended audiences in advance in order to inspire them to achieve the desired results. Those messages should be tailored to take into account multiple factors, including the roles and responsibilities of the target employee audiences, as well as their participation in previous programs.

A new white paper by the Performance Improvement Council (http://www.thepicnow.org/) (PIC) of the Incentive Marketing Association (http://www.incentivemarketing.org/) (IMA) entitled “Great Program Communications Inspire Employees, Drive Results” delves into the necessity of thoughtful communications in order to drive the success of rewards programs -- which then enhance a company’s performance, as well as the performance of its employees.

In the paper, PIC member and Madison Performance Group Senior Vice President of Market Intelligence Mike Ryan explains the importance of communications as a stage-setter for successful employee rewards programs. He underscores the fact that good communication needs to explain the rationale for the program as well as the process for earning, giving and receiving rewards.

“Under-communicated employee rewards programs underperform on all levels,” says Ryan. “Before you can inspire, you must inform.”

Employee rewards programs have the potential to benefit organizations with increased employee engagement, satisfaction and positive company performance. The most successful companies err on the side of too much communication.

“Successful companies not only, in a sense, over-communicate, they also take advantage of technology through digital communications to best capture their audience’s attention and advocacy. Communicating primarily in digital form rather than traditional print offers the company an opportunity to specifically tailor their communication efforts as well as create more enduring relationships with all levels of employees over time,” Ryan concludes.

To view the complete paper, visit www.thepicnow.org and click on the link from the home page.

The Performance Improvement Council (PIC) is a strategic industry group within the Incentive Marketing Association. It is a professional organization of performance marketing executives collectively focused on helping companies optimize their investment in human capital through proven and innovative reward and recognition solutions. More information is available at www.thepicnow.org.

Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (http://www.incentivemarketing.org/) (IMA) is comprised of the companies who are leaders in the incentive industry.  IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council. More information about IMA and the incentive marketplace is available at http://www.incentivemarketing.org/