PRLog - Aug. 19, 2014 - DUBAI INVESTMENT PARK 2, UAE -- Here in the UAE we are used to summer promotions or special offers during special occasions. This was originally stimulated by DSS (Dubai Summer Surprises) and adopted throughout the hot summer months beyond the DSS.
We are also accustomed to car dealers creating special packages or offers around the summer months to either clear their old stock and create space for the new model year, which traditionally arrive in the UAE in September / October.
We also noticed that one of the UAE’s prime independent sports car workshop; AR Motors is offering something special during the two summer months July and August. We caught up with Alex Renner, Managing Director of AR Motors and asked him why AR Motors is running a summer promotion. “Well”, Alex responded “We made this decision after a long consideration. In the past six months we have introduced two additional brands, Aston Martin and Lamborghini to our repair portfolio. We thought the two warm summer months would be a good opportunity to invite these car owners over to our workshop and entice them to experience our service and know how at slightly reduced spare parts and labor prices. While looking at the offer and discussing the same with our spare parts suppliers we were encouraged to extend this offer also to two more brands, Ferrari and Maserati.” Alex continued, “For us this promotion has two goals. The first one is to invite and encourage the owners of our new brands to experience us as their future service provider and to introduce ourselves as one of the premium workshops in the UAE. For these clients to make the drive out for the first time to our DIP workshop we decided to do something special. The second reason was to say thank you for to our loyal Maserati and Ferrari owners who are coming to us for quite some time now.” We asked Alex about the feedback received so far? “Both promotion elements, labor and spare parts are working very well together and proved to be a good combination. We found out that several owners are using this offer to make repairs they would normally postpone, as most of them would require their car on a daily basis. Now they have the time to perform these repairs as they use their vacation to bring their car to us. We are pleased with the offer and the outcome. The response for the clients availing the offer so far was more than positive.”
Dubai Investment Park 2,
United Arab Emirates
Tel : +971 4 8841470
Mobile : +971 56 178 2212