The awards were presented August 12 in Orlando at the Florida Public Relations Association (FPRA) Golden Image Awards ceremony.
Goodwill won a Golden Image Award for the best institutional video, “Goodwill Thanks You.” The fundraising video project was shot, produced and edited by Goodwill’s Director of Public Relations and Marketing Kirsten O’Donnell.
“This was the first time we’d ever submitted an entry at the state level,” says O’Donnell. “It’
The Golden Image Awards have been setting the standard of public relations excellence in the state of Florida since 1968. According to the FPRA website, to qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution, and evaluation of results and budget. Winners demonstrate the very best examples of innovation, planning and design.
“Goodwill Thanks You” also won an Award of Distinction and a Judges’ Award at the FPRA Southwest Florida Chapter’s local image awards earlier this year.
Goodwill Industries of Southwest Florida is a 501(c)(3) nonprofit organization that helps Southwest Floridians with disabilities and disadvantages by offering life-changing opportunities to achieve independence. Goodwill’
For more information about Goodwill, visit http://www.goodwillswfl.org. To watch the “Goodwill Thanks You” video, visit the agency’s YouTube page at http://www.youtube.com/