Whether your content is created in-house or outsourced to a third-party agency, there will be a time when creative ideas for interesting new content become hard to find. We have seven strong content creating tips for posting outstanding content.
1. Design a Content Marketing Calendar
Having a calendar that documents your content strategy is an excellent method to ensure timely content creation. This strategy is constantly overlooked. Sixty-three percent of marketers say that their biggest difficulty with content creation is that it takes too much time, but only 42 percent are reported to have a documented content marketing strategy.
Putting together a calendar of content scheduled for each month is a positive first step that provides a set amount of time to strategize, brainstorm, create, and publish.
2. Learn about What Works
What Content Works for your business or industry?
Before researching other competitor sites for inspiration, understand the characteristics of past content that has generated sales. Jump into Google Analytics and Webmaster Tools to check the top-trafficked pages and search queries to see what content has performed the best and the keywords people have used to find your product or service.
Social statistics will also provide insight into content that has performed well. Check social media performance by utilizing services like Add This that embed sharing buttons on blogs with tracking information. There are easy-to-use dashboards that provide information on the number of shares, and click backs from those shares.
Understanding these trends will help better inform what topics and strategies have worked in the past and where to go with future content.
3. Understand Social Trends for News jacking
Social media is also helpful in providing ideas for topics in real-time. Writing content around trending topics, or news jacking, helps you provide valuable content to qualified prospects actively looking for it. Twitter has had trending topics available for a while, and Facebook introduced trending topics earlier this year. For a more local view of trending topics, Trendsmap provides an intimate view of trending news overlaid on a map with data from Twitter.
Enhance content by addressing different sides to a story, taking a controversial stance, or supplementing it with different media such as videos or infographics.
4. Create a Survey
Create news with a simple survey. Understanding the consumer stance on a topic in your industry provides material for articles and infographics. This will result in backlinks to the content and builds reputation as a primary source of data in your field.
Creating and conducting surveys have become much easier with products like SurveyMonkey, Audience, and Google Consumer Surveys that allow the creation of surveys and purchase of responses at an affordable price-point.
5. Utilize Visual Content
While much of SEO focuses on text that search engines can digest, visual content is much more appealing for human readers. Audiences are naturally wired to be more engaged with visual content, as 91 percent of the information that comes to the brain is visual, and content that utilizes imagery gets 94 percent more views than those without.
A survey of marketers from MarketingSherpa found that images were the easiest form of content to produce. Create infographics with research that's already being conducted for content, or outsource creation to include your information on a blog. Keep visitors engaged and scrolling by adding still images or animated GIFs to written content.
6. Start a Video Blog
Another easy way to create consistently high-quality content is to create videos. Seventy-nine percent of internet users say they watch online video every week, and 56 percent say they watch each day.
Starting a video blog isn't expensive or time-consuming. Short videos are the easiest to digest, and simple to shoot with a personal webcam.
Video blogs require minimal editing, if at all, and can be posted immediately to YouTube. A study by Animoto found that video content helps persuade 75 percent of consumers to buy a product or service.
7. Repurpose Content
If finding a topic and conducting the research for it is too time-consuming, create a bundle of content you have already created around a certain topic. Gather content with an underlying theme, like "do it yourself Tips," and package it with a supplemental blog post. This creates a valuable package of materials for readers to digest.
Another way for repurposing content is to revisit an older piece of content you wrote and provide updates. New information is constantly being studied and evaluated, which can be easily reported as an update to an earlier post.
Content marketing is now a required component of Search Engine Optimization. Content creation works by engaging new and existing audiences, and encouraging sharing. For small businesses, it is difficult to remain on course, though, and ideas are tough to generate on a consistent basis. Understanding the content strategies that have worked in the past and diversifying the media by which they are created are helpful tactics for staying on course with the consistent creation of content.
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