Search engines know where your business is located. The Internet has been divided into GPS coordinates. A user in zip code 90045 will view slightly different results than a user accessing the Internet from zip code 9004. The reason for this is because search engines are making a large percentage of their revenue producing local search results to help users find what they need within the confines of a given area. The key question is how you as a merchant can use this information to promote your products or services.
This article will provide a list of four suggestions, which you can implement to help your website.
1 All of your webpages have title and Meta description tags, but few merchants use them properly. The title tag should express in 65 characters or less what your business does. For example, if you type Chinese food in Culver City into the title tag the search engines will index your business as Chinese food in Culver City because that is what your business does. A common mistake made by most internet users is they place the name of their business inside the title tag. A wrong title tag would be Wong’s Chinese food. So if a user was looking for Chinese food in Culver City, Wong’s would not be visible because the user asked for Chinese food in Culver City. If the user asked for Wong’s Chinese food the website provided it was functioning properly, would appear in the first position of the search results. By placing your business name into the title tag, you eliminate the possibility of a user who doesn’t know about your business finding you online. Placing your business name into the title tag is a real sales killer.
The Meta Description is a larger tag, which can hold up to 125 characters. Inside this tag a merchant might put affordable Chinese food and even list a dish such as Orange Chicken. The use of these tags applies to all pages on your website.
2 Did you know there is a free listing service, which will help you list your business in key directories, which are regularly searched for by search engine programs? A web site called www.getlisted.org is your key to local listings. This site will score your website and let you know where you should list your local business. Simply enter your domain name without the WWW and enter your zip code. Get listed.org will automatically score your website and tell you the directories where you should list your business.
3 If you have hours of operation, days open and driving directions to your business, write them in HTML. Search engines can’t see graphics. Using HTML will help the search engine programs index your website.
4 Join some local organizations such as your chamber of commerce. Search engines use organizations including the Better Business Bureau and Chamber of Commerce as critical trust signals in scoring your website.
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