“Our first three extensions, especially .website and .press are getting widespread adoption across industries due to their strategic importance to branding. This just goes to show that .press and .website are industry-neutral TLDs and any brand who is serious about the web presence should secure its presence in them,” said Sandeep Ramchandani, Business Head at Radix.
.WEBSITE holds a unique position as the first truly generic TLD, making it a very popular choice amongst all brands. From Barclays in the banking industry to Chanel and Gucci in the retail industry and Google and Chrome in technology, .website is finding itself secured across industries due to its uniform applicability.
.PRESS stands as the ultimate extension for credible information by brands, helping them express their digital authority online. A .PRESS domain name will act as the mouthpiece of brands for its consumers. Marketwatch.press and Yahoo.press are just some of the names registered for .press. Of course Newscorporation.press and Wallstreetjournal.press were also registered as a mark of recognition of its significance to the media & information industry.
Radix has also launched a special promotion for Sunrise. Brands can now secure a significant portion of their registration cost in securing .PRESS and .WEBSITE extensions during Sunrise. As part of this promo, Radix is offering the generic .website and the digital authority .press in a bundle. This special package was created to ensure that brands may doubly benefit by securing their voice (through .PRESS) and identity (through .WEBSITE) on their web presence.
.HOST is a niche TLD for the hosting community. It is already on its way to becoming the default TLD for the hosting community with brands like Alexa, Arubacloud and HostPoint securing it in Sunrise.
If you are a trademark holder with TMCH and want to avail these benefits, then you can contact any radix at firstname.lastname@example.org.
Radix (Radix FZC – http://www.radixregistry.com), is an active participant in ICANN's process to expand the internet naming system, and has obtained the rights to operate several new generic top level domains. Radix applied for 20 new gTLDs including .web, .music, .blog, and .shop. Radix is Asia's largest new gTLD applicant under this program investing $30 million, and expects to play a large role in the global diversification of the internet namespace.