Naples Real Estate School Larson Educational Services: Farming Part 1

FORT MYERS, Fla. - Aug. 14, 2014 - PRLog -- Presented by Naples Real Estate School Larson Educational Services

When we talk about “Farming” for real estate agents, we aren’t talking about tilling the fields and harvesting your crop…at least not literally. What we mean by Farming is working or prospecting an area of interest for sellers and buyers.

The area you choose to farm (for clients) can be based on any special interest focusing on geographic or non-geographic factors. Your farm should be chosen on your personal goals, interests, and specific market area.

So how do you go about selecting your area?

1. Consult with your manager about available areas. They may have a better idea of the market and can give you a sense of where the sellers and buyers are. Also, if you have good relationships with other agents, you can get tips from them as well.

2. Do you feel comfortable with the area? It may seem obvious, but you would be surprised with how many agents make drive themselves crazy by planting their roots in an area that isn’t comfortable for them, no matter how many sales they’re making.

3. Is the economic base enough to support your goals? Even if you like the area, you have to make sure you do the research to determine if there is enough inventory and if there are enough prospects.

4. Determine if you want the area. 200-300 homes is a good target in the beginning. Once you become more comfortable, you may want to expand your farm or even move to a new farm.

Using these four points as criteria for selecting your farm, you will ensure that success will attend your efforts.

Check back soon for the second part of the farming series and the continuation of our new focus on agent tips. Subscribe to our YouTube channel for the most up-to-date agent advice from the best real estate school in the industry, Larson Educational Services.

Larson Educational Services

1400 Colonial Blvd., Suite 44

Fort Myers, FL 33907

http://www.larsoned.com/realestate/licensing/naples-real-...

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