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Pilot Pen Perfects Stress-Free Homework On The Balancing Act® airing on Lifetime®

The Balancing Act Welcomes Back Pilot for a Segment Showcasing the Perfect Tools for Back to School

 
 
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PRLog - Aug. 13, 2014 - POMPANO BEACH, Fla. -- Media Contact:
Pam Steele-Unger
O2 Media, Inc.
pamela@o2mediainc.com (mailto:szucker@o2mediainc.com)
(954) 691-1102

Pilot Pen Perfects Stress-free Homework On The Balancing Act® airing on Lifetime®

The Balancing Act Welcomes Back Pilot for a Segment Showcasing the Perfect Tools for Back to School

POMPANO BEACH, Fla – (PR LOG – August 13, 2014) Award-winning morning show The Balancing Act airing on the Lifetime Channel is pleased to welcome back Pilot Corporation of America to the show.  Pilot’s FriXion Clicker erasable gel ink pen will be featured on the show as the perfect back-to-school essential to help erase homework stress. The segment airs as part of the Back to School programming line-ups, Aug. 14th & 21st at 7 a.m. (ET/PT) on the Lifetime Network.

Ariann Langsam, Director of Consumer Marketing for Pilot Corporation of America, discusses how FriXion Clicker is a great tool to fully prepare students for classroom success and erase homework stress in the new school year.  It’s a completely NEW kind of erasable pen.  The FriXion ink is formulated to write smoothly and erase cleanly.  When FriXion’s unique erasing tip is rubbed across writing, it creates a little bit of heat and that heat makes the ink disappear - without leaving behind any messy eraser crumbs or damage to the paper.

“ ‘Power to the Pen,’ and what it represents as a meaningful connection to the words we write, is just that… Powerful,” says Lauren Newman-Giannetti, Director of Programming, Vice President – Branded Entertainment.  “Whether it’s a student physically writing out their homework or taking detailed class notes, written words help to reinforce and internalize the subject matter.  That’s power!”

Give your kids (and yourself!) the freedom to ‘write smoothly and erase cleanly’ this school year with Pilot’s FriXion Clicker erasable gel ink pen.  Learn more about Pilot’s featured pens, please visit: http://www.PowerToThePen.com

About The Balancing Act® on Lifetime Television

Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple ---the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, America’s premier morning show The Balancing Act® airs weekday mornings on Lifetime television at 7 am (ET/PT).

For more information please contact us at: http://www.TheBalancingAct.com
Or like us on Facebook at: https://www.facebook.com/TheBalancingActFans
Or follow us on Twitter at: http://twitter.com/#!/balancingacttv
Or watch us on YouTube at: http://www.youtube.com/thebalancingact

About Pilot Corporation of America

Pilot Pen offers superlative writing instruments renowned for quality, performance, cutting-edge technology and consumer satisfaction. Widely acknowledged as innovators, Pilot was first to introduce Americans to fine-point writing, currently maintaining the top share position in the gel and rolling ball pen categories. Pilot’s line also includes the acclaimed Dr. Grip family of products featuring an ergonomic, wide comfort grip that reduces writing fatigue, as well as the notable Precise V5 and G2 lines. Pilot Pen manufactures and distributes from its state-of-the-art facility in Jacksonville, Florida; its parent company is the oldest and largest manufacturer of writing instruments in Japan. For more: www.pilotpen.us.

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