When Dasha Minina, owner of Maxus nail products, enrolled in a cosmetology program at one of New York’s top schools Christine Valmy years ago, it wasn’t with the intention of starting her own line of premium nail products. In fact, it was really just her personal frustration with how the typical manicure inevitably affected the condition of her nails, and not in a good way. “I just thought, ‘There has to be a better way to do this!’ “
So, off to cosmetology school she went. Once she graduated from her program, however, this young entrepreneur realized that her shiny, new nail technician license wouldn’t be enough to give her or her customers the strong, healthy nails they wanted. It wasn’t that manicurists were giving their customers bad manicures, she had learned; it was that the products they carried weren’t using premium ingredients in high enough concentrations to protect women’s nails.
If Minina really wanted make a difference, she realized, she would need to formulate a whole new line of nail maintenance products that were specifically engineered to strengthen nails and educate women on how to care for them. So, that’s exactly what she did.
One year later, Dasha Minina is the sole founder of Maxus, a premium nail cosmetics company born from countless hours consulting with top chemists in the field. Debuting with three products that are custom engineered to enhance nail strength and resilience (a base coat enriched with tea tree oil, a top coat enhanced with nylon and ceramic powder, and a strengthener infused with pearl essence), Minina hopes Maxus will change an industry that has the ability to not only beautify women’s nails, but to enrich and fortify them as well.
“Maxus nails are truly different, and I’m really proud of that. Because our products use only premium quality ingredients and additives that are proven to work, we don’t have to rely on gimmicks or false claims. Instead, we can let our products speak for themselves: They help build strong, tough nails, just like nature intended.”
With her select nail coatings finally available for distribution, Minina is eager for women to experience Maxus firsthand. “As a licensed nail tech who enjoys a good manicure myself, I know what women want for their hands. And, I know that salons that use our products will inevitably gain a competitive edge as women start to ask for Maxus by name.”
Maxus is a premium American nail products company, based in New Jersey. Their products are made with the largest concentration of premium ingredients and each product comes with helpful nail care information printed right on the package. Their current product lineup is available for salons and spas nationwide. To learn more or discuss distribution, contact 855-366-2987 or email firstname.lastname@example.org .