Relay for Life events allow communities to come together to raise money and awareness for the fight against cancer. Participants also honor cancer survivors and remember loved ones lost to the disease. The relay itself is an all-night event in which teams camp out and take turns walking or running around a track at a local high school or park.
After an opening ceremony, the relay begins in earnest with a lap reserved for cancer survivors. This is followed by a caregiver lap dedicated to those who have helped cancer patients. As the night progresses, individuals walk for their teams while family games, activities, and other forms of entertainment take place all around the venue.
Teams can represent businesses, churches, and a wide variety of other groups with the Relay for Life event lasting up to 24 hours. It has become the signature fundraising effort of the American Cancer Society. Spotlight Group was proud to play a part and looks forward to participating in many more Relay for Life events in the future.
Spotlight Group Strengthens Team Bonds While Giving Back to the Community
Spotlight Group maintains a philanthropic corporate culture and is always looking for new ways to give back to the communities that have enabled their success. The firm strives to be a leader in the marketing industry and in every community in which they work.
The Relay for Life is an especially important event for the director of operations, Spotlight Group’s director of operations. She has had a very personal connection with the event for the past 15 years and was thrilled when her team decided to participate in the event and bring along their family members and friends to support the cause.
Participating in the Relay for Life was a wonderful team-building experience for Spotlight Group. As the director of operations commented, “The team took the spirit of the walk and molded it into a team bonding experience. The overall vibe of helping people created a sense of involvement in the community and a feeling of importance.”
Spotlight Group is committed to maintaining a supportive and empowering team environment. The shared experience of participating in fundraising events and volunteer activities brings their team of promotional experts closer through a collective sense of purpose.
About Spotlight Group
Spotlight Group is an innovative promotional services firm dedicated to driving growth for clients seeking to expand into new markets. They specialize in interactive campaigns that produce immediate and measurable results. Their experienced team of promotional strategists has the proven ability to create meaningful relationships between businesses and their customers, and their flexibility allows them to serve a diverse portfolio of clients. From local start-ups to Fortune 500 clients, Spotlight Group provides winning results with a high return on investment. The firm has its sights set on future expansion and looks forward to a bright future.