Global Feminine Hygiene (Sanitary Protection) Market: Trends and Opportunities (2014-19)

DELHI, India - Aug. 11, 2014 - PRLog -- Daedal Research/ New Delhi/ India

The report assesses the sizing, growth and opportunities of sanitary protection market in the United States, the UK, Germany, France, Italy, China and India. The report also analyzes the underlying trends in the feminine hygiene market and outlines the factors that are and will be driving the growth of the industry in the forecasted period (2013-18). Further, key players of the industry like Procter & Gamble (P&G) Healthcare, Johnson & Johnson (J&J), Kimberly-Clark and Energizer Holdings, Inc. are profiled in the report.

Geographical Coverage

Europe (Western Europe & Eastern Europe) – The UK, France, Germany, Italy
North America – The US
Asia – India and China
Latin America

Company Coverage

Procter & Gamble (P&G) Healthcare
Johnson & Johnson (J&J)
Kimberly-Clark
Energizer Holdings, Inc.

Executive Summary

Feminine hygiene is a collective term used for description of personal care products used by women during menstruation, menstrual discharge, and other bodily functions related to the vulva. Sanitary napkins, one of the major categories of feminine hygiene are highly absorbent products designed for absorption or collection of menstrual blood. Sanitary protection industry can be broadly classified into three main categories – sanitary pads, tampons and menstrual cups. Sanitary pads being most widely used method for menstrual management are available in many verities with different absorbency levels and sizes. Most popular ones are regular, maxi and ultra-thin pads.

Sanitary protection being indispensable necessity product is extensively used throughout the world by women in the age-group of 15 to 49 years. With increasing health consciousness and awareness, adoption of feminine hygiene products is increasing in lesser privileged economic segments too.

The growth of sanitary protection market is driven by urbanization and increasing hygiene awareness, rise in menstruating population globally and investments by the global hygiene companies in the Asian countries. However, growth of sanitary protection still remains under-penetrated in major part of developing and undeveloped nations around the world. Major trends prevailing in the market are the increasing number of mergers and acquisitions taking place, demand for nonwoven fabric napkins and growth in use of tampons during menstruation.

Table of Contents:

1. Executive Summary

2. Global Feminine Hygiene (Sanitary Protection) Market

2.1 Overview

2.2 Sanitary Pads

2.2.1 Panty liners

2.3 Tampons

2.4 Menstrual Cups

3. Global Feminine Hygiene (Sanitary Protection) Market Analysis

3.1 Global Feminine Hygiene (Sanitary Protection) Market Sizing (Actual & Forecasted)

3.2 Global Feminine Hygiene (Sanitary Protection) Market Share

3.2.1 By Geography

3.2.2 Per Capita Consumption

4. European Feminine Hygiene (Sanitary Protection) Market: Regional Analysis

4.1 EU27 Feminine Hygiene Market Share

4.1.1 Market Share by Type of Feminine Care Product

4.1.2 Sanitary Pads Market Share by Nations

4.1.3 Feminine Care- Tampons Market Share by Nations

4.2 Western European Feminine Hygiene (Sanitary Protection) Market

4.2.1 Western European Feminine Hygiene (Sanitary Protection) Market Sizing (Actual & Forecasted)

4.3 Eastern European Feminine Hygiene (Sanitary Protection) Market

4.3.1 Eastern European Feminine Hygiene (Sanitary Protection) Market Sizing (Actual & Forecasted)

4.4 The UK Feminine Hygiene Market

4.4.1 Market Share by Personal Care Product Category

4.4.2 The UK Feminine Hygiene Market Sizing (Actual & Forecasted)

4.5 France Feminine Hygiene Market

4.5.1 Market Share by Personal Care Product Category

4.5.2 France Sanitary Products Market Sizing (Actual & Forecasted)

4.6 Germany Feminine Hygiene Market

4.6.1 Market Share by Personal Care Product Category

4.6.2 Germany Feminine Hygiene Market Sizing (Actual & Forecasted)

4.7 Italy Feminine Hygiene Market

4.7.1 Market Share by Personal Care Product Category

4.7.2 Italy Feminine Hygiene Market Sizing (Actual & Forecasted)

5. Asian Feminine Hygiene (Sanitary Protection) Market Analysis

5.1 Asian Feminine Hygiene (Sanitary Protection) Market Sizing (Actual & Forecasted)

5.2 Indian Feminine Hygiene Market

5.2.1 Indian Sanitary Napkins Market Sizing (Actual & Forecasted)

5.2.2 Market Share by Competitors

5.3 Chinese Feminine Hygiene (Sanitary Protection) Market

5.3.1 Chinese Sanitary Napkins Market Sizing by Value (Actual & Forecasted)

5.3.2 Chinese Sanitary Napkins Market Sizing by Volume (Actual & Forecasted)

5.3.2 Market Share by Competitors

6. North American Feminine Hygiene (Sanitary Protection) Market Analysis

6.1 North American Feminine Hygiene (Sanitary Protection) Market Sizing (Actual & Forecasted)

6.2 The US Feminine Hygiene Market

6.2.1 The US Feminine Hygiene (Sanitary Protection) Market Sizing (Actual & Forecasted)

6.2.2 The US Feminine Hygiene Market Product Mix

6.2.3 Market Share by Competitors

7. Latin America Feminine Hygiene (Sanitary Protection) Market Analysis

7.1 Latin America Feminine Hygiene (Sanitary Protection) Market Sizing (Actual & Forecasted)

8. Global Female Hygiene (Sanitary Protection) Products Market Growth Drivers & Challenges

8.1 Growth Drivers

8.1.1 Urbanization and Increasing Awareness

8.1.2 Rise in Menstruating Population

8.1.3 Investments in Asian Economy

8.2 Challenges

8.2.1 Health Hazards

8.2.2 Cost Fluctuations

8.2.3 Social Taboo

9. Global Feminine Hygiene (Sanitary Protection) Market Trends

9.1 Mergers & Acquisitions

9.2 Demand for Nonwoven Fabric Napkins

9.3 Growth in Use of Tampons

10. Competitive Landscape

11. Company Profiles

11.1 Procter & Gamble (P&G) Healthcare

11.1.1 Business Overview

11.1.2 Financial Overview

11.1.3 Business Strategies

11.2 Johnson & Johnson (J&J)

11.2.1 Business Overview

11.2.2 Financial Overview

11.2.3 Business Strategies

11.3 Kimberly-Clark

11.3.1 Business Overview

11.3.2 Financial Overview

11.3.3 Business Strategies

11.4 Energizer Holdings, Inc.

11.4.1 Business Overview

11.4.2 Financial Overview

11.4.3 Business Strategies

List of Figures:

Figure 1: Sanitary Protection Industry Classification

Figure 2: Global Feminine Hygiene (Sanitary Protection) Market Size by Volume, 2010-13 (Billion Units)

Figure 3: Global Feminine Hygiene Market Size by Volume Forecasted, 2014E-19E (Billion Units)

Figure 4: Global Feminine Hygiene (Sanitary Protection) Market Share (Volume) by Geography (2013)

Figure 5: Global Feminine Hygiene (Sanitary Protection) Per Capita Consumption by Geography (2013)

Figure 6: Personal Care Market Share by Value in Europe (2013E)

Figure 7: Feminine Care Product Market Share by Category in Europe, 2009-11 (US$ Millions)

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