PRLog - Aug. 10, 2014 - LONDON -- Above SaaS Platform Makes Tracking Competitors Easy
In today’s market having access to information about competitors, as and when it happens and at hand, is becoming a differentiator in attracting and retaining most profitable customers. Above is a competitor intelligence platform that collects data from a dozens of data sources to uncover and track online companies sales and marketing efforts. After implementations in financial services and fashion, this year the platform was successfully launched for i-gaming businesses.
With bet365, William Hill, Paddy Power, Ladbrokes, Mr Green, Bet Fred and many others on the platform already, Above will be of interest to gaming CEOs and Executives that put analytics and competitor intelligence at the heart of their business practices.
Marija Janjusevic, i - gaming director at Above, explains how platform works: “To make Above engine work, we focus on developing a deep understanding of an information source’s behavior, its characteristics, and how it relates to other sources. Then, we use machine learning technology to classify predictors, cluster the more important business developments, and finally derive actionable insights into those findings.”
The platform enables users to see the full picture of competitor’s PR and social efforts, like all the social networks in which they are engaged in, what they focus on, what content generates most impact. Above platform tracks competitor’s website traffic, answering the questions like: how many people use it, is their traffic on the rise, where do their users come from. Above makes it possible for users to get to know competition’
“To simplify, Above draws its information from dozens of data sources, classifies it and presents it graphically enabling users to find out what their competition is doing,” said Janjusevic. Watch a short video that demonstrates top five benefits of the platform http://youtu.be/
Designed to take advantage of everything the mobile devices have to offer, Above is compatible with any iPad, Android tablet and mobile web.
For further information, please contact:
Marija Janjusevic, i - gaming director
London-based, Above provides online companies with a simple and comprehensive set of services to surface latest information about their competitors.