Olympia Group, Inc. Credits Dialogue as the Leading Factor When Employing Experiential Advertising
Interactive or experiential marketing is unique because it is a two-way exchange, not just a message with a receiver. Josh explains the role of conversation in direct advertising:
Communication is most beneficial in marketing when it proceeds in person. "93% of effective communication is determined by body language," Josh explains. "People feel they can rely on the representative because they know their feedback is being heard. This creates a meaningful relationship based on trust."
"You see, traditional advertising is one-sided," Josh continues. "You throw a message out there and hope people listen. In reality, they can ignore it and yet you just spent thousands on a magazine ad no one read. There is no dialogue, interaction, or feedback. You hope for the best."
Direct advertising avoids these high expenses and also maximizes impacts by how it targets audiences. Rather than a general message to all potential consumers, in order to zero in on the interested ones, the strategies used by Olympia Group, Inc. targets specific individuals. "Trade shows and exhibitions do not have the same reach as indirect advertising,"
As people become more desensitized to the advertising attempts around them, Josh believes more businesses will embrace the direct approach. As Josh describes today's ad-heavy environment, he explains, "There are so many messages out there that people tune them out. We need to start doing something different to get their attention. That is why we help clients form a more personal link—so they stand out."
About Olympia Group, Inc.
Olympia Group, Inc. designs effective interactive strategy for clients' interactive marketing needs, goals, and objections. Advertising experts customize each strategy to build effective links between companies and their desired consumer markets. These scalable techniques work for any industry and for businesses large and small and are flexible to match current consumer trends. The firm’s goal is to create strong bonds between clients and their potential customers so brands hit their targets in new markets.