The Red Globe Group Builds Strong Relationships Between Its Clients and Their Consumers
Alex, The Red Globe Group’s director of operations, explained that in-person contact tops the list in both generating and converting sales leads, saying, "87% of business leaders find it easier to communicate face-to-face than over email or telephone," he explains. "This effort offers an immediate return on investment because we find consumers spend more money with people or companies they meet personally."
Alex believes that this is due to the connections made during direct consumer contact. "When companies and consumers meet in person, customers can express needs directly to the representative, who can then fulfill those needs by listening and relating to their concerns. This dialog can build bonds and trust between our clients and their marketing targets."
Direct marketing, which can take the form of business to business events, corporate outreach, and personalized telephone calls to target specific customers groups, rely primarily on face-to-face contact that is often rare in this technology-based society, yet it’s desired by customers.
This approach nets immediate results and feedback. Unlike indirect marketing, which requires purchasing ad space or air time, in-person promotions do not require this investment, making it less cost prohibitive to smaller businesses. Also, while indirect advertising saturates the market with ads hoping to catch the public’s attention, The Red Globe Group’s direct approach targets individuals most likely to be interested. This method delivers more focused brand exposure but with higher conversion because the consumer targets are more engaged.
Alex elaborates on consumer engagement by saying, "We do not deny that indirect advertising campaigns make brands famous and influence sales. What they cannot do is explain the product directly to consumers and answer questions. Our direct campaign methods involve customers and make instant sales easier."
Granting a positive experience for customers is the gift that keeps on giving. Alex notes, "After successful interaction, clients benefit from word of mouth. Nearly 80% of consumers share their experiences with friends or family and they listen. Recommendations from trusted people also influence buying decisions."
Consumers are desensitized to indirect advertisements so direct marketing will continue to gain preference in promotion strategy. Noting that consumers seek something different and the firm's clients want more effective promotional options, Alex reports, "Companies are empowered and brands build deep emotional connections with our approach, creating lifelong loyal customers. We increase customer value while also lowering the cost of customer retention and acquisition."
About The Red Globe Group
The Red Globe Group combines effective promotional strategy with impeccable delivery. Using interactive marketing, the firm helps its clients reach customers through initiatives that create measurable bottom line results. Every strategy is customized for the client to suit its objectives and the needs of its target consumer market. The end result is a promotion effort that creates strong mutually-beneficial bonds between clients and the prospective customers. Brand awareness increases by successfully entering new markets and strengthening position in current sectors, proving direct marketing methods are efficient and effective for small and large companies alike.