NYSL Promotions Approach With Direct Marketing Creates a Relationship Before Presenting a Product
Joseph, director of operations at NYSL Promotions, characterizes direct marketing as relationship building between a business and its targeted consumer market. "We do not take a saturation approach," he explains. "We find the best markets for a client's product and service and we target those using interactive approaches. Our goal is to meet the potential customers, explain the product, and answer their questions."
This type of dynamic marketing’s primary methods includes exhibitions, corporate events, and trade shows. There is no purchase of airtime or print space that can raise costs substantially;
"Our goal is to interact with every customer," Joseph says. "They can express their needs and the representative can address them directly. There is a dialogue where customers gain confidence in the business and the product. It builds trust."
Joseph characterizes traditional advertising through air and print ads as "a hope and a prayer." He continues by saying, "You do not even know if your customer base is paying attention. TV services give consumers the option to fast-forward through commercials. Businesses can pay lots of money for something that produces no results. That is a scary thought if you run a small business or start-up and your resources for marketing are more limited."
In contrast, the firm’s experiential marketing produces instant results: "Clients find improvements in their revenue and return on investment. Our efforts really make their brands matter and attract a loyal customer following. There is no doubt that our strategies offer meaningful success."
Joseph points out that studies confirm the effectiveness of NYSL Promotions’ approach: "79% of those in advertising believe that in-person interaction raises sales. What’s more, 51% of consumers have indicated that they’d be willing to change their buying behaviors by gaining more information about a product or service. We seize upon these opportunities to educate the public to give our clients – both Fortune 500 companies and new ventures – the chance to grow their market share more efficiently without breaking the bank.”
About NYSL Promotions
NYSL Promotions produces campaigns with a simple goal in mind: Offer businesses a dynamic and interactive way to increase awareness of their brand. Marketing experts at the firm design customized strategies to target interested consumer groups and present compelling features in an effective light. The result is a company that stands out in an atmosphere of advertisement saturation.
The firm specializes in on-site promotion to increase interaction and encourage brand loyalty. Its efforts build new customer bases that result in fast paced growth for clients. This model of interactive advertising is scalable and appropriate for the campaign goals of small and large businesses alike. Precision planning and collaboration promotes products and services in innovative approaches that hit the mark with efficiency and generate an excellent return on investment.