Baltimore Events, Inc. Explains Advantages of Interactive Marketing

LAUREL, Md. - Aug. 7, 2014 - PRLog -- Matt, Baltimore Events, Inc.’s director of operations, recognizes that consumers are inundated by advertising efforts every day. In order to help clients stand out in the information flood that encourages potential customers to tune out, the firm endorses dynamic marketing initiatives. With a personal link to consumers that are unique compared to the usually uniform advertising strategies, the firm's clients find these efforts increase their market share and revenue while also building brand loyalty.

Baltimore Events, Inc. Credits Interaction as the Power Behind Interactive Marketing

Marketing in general strives to raise revenue, boost market share, and ensure a company's long-term expansion. This can be a high order if these efforts cost more than the sales they bring in. Experiential marketing more cost-effective than traditional advertising and creates a larger impact by promoting products and services to consumers in a one-on-one format. It becomes the solution for those businesses that need a quality reach without breaking the bank.

Matt explains direct marketing in more detail by saying, "We visit trade shows, set up in-store displays, and hold corporate events. These approaches attract consumers most likely to be interested in the client's product or service. While we do not have the reach of television commercials or radio ads, we attract the most effective consumer markets and that generates sales."

Besides the targeted approach, Matt also believes that consumers crave dialogue. While most advertising mainly throws a message at a general market, the firm’s unique approach allows potential customers to voice their concerns and have them immediately answered by a representative. "Customers can immediately describe their needs and receive feedback from an attentive representative," Matt elaborates. "Allowing this exchange creates close bonds between a customer and our client because it allows for trust. People generally feel more secure with face-to-face dialogue."

Studies bear out Matt's conclusions: "51% of consumers indicate that they will change their minds about a sale if given a chance to collect information. Likewise, 79% of marketers also feel in-person interaction heightens the number of sales."

In this environment where it seems technology and information overwhelms at every corner, Matt believes this personal approach is essential to marketing success. "There are a lot of distractions out there, be they on television, the web, or social media. To get people's attention, businesses must stand out. That is why taking a direct approach will appeal to consumers who prefer a personal message in a world that is becoming very detached."

About Baltimore Events, Inc.

Baltimore Events, Inc. creates strategic excellence in every direct marketing campaign delivered. The interactive marketing firm reaches customers using unique platforms that build connections and produce results. Every customized marketing plan is based on the client's objectives, goals, and market targets. Their promotional specialists determine the best strategies to reach the intended audience in an effective way. Scalable to large and small businesses enough, the interactive approaches used by the firm creates strong bottom line results and puts brands on the map in new markets. Clients experience a noticeable return on investment every time.