Americans spend $20 billion a year on nutritional supplements, half of which they buy online. The lure of easy money and the low barrier to entry has resulted in a constant flow of new supplement companies. However, most of these companies never connect with premium supplement buyers because their content is:
Copycat or duplicate
Missing contact information
"In this industry, credibility is built through the written word," says Mike Devaney, author of The Secret to Selling Supplements Online: What all Successful Companies Know about Health Enthusiasts. "It has to be because you obviously can't do a product demo on video with supplements. So, winning companies study their target audience and write from their perspective. Losing companies don't.”
The nutritional supplement market is constantly evolving based on new research. Supplement companies must monitor and respond to the latest research to stay relevant. The only way for them to carve out a niche in the hypercompetitive industry is to publish high quality content.
Mike Devaney is a direct response copywriter and the author of "The Secret to Selling Supplements Online." Go to http://www.mikedevaney.com/