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Follow on Google News | The Napoleon Group Creates Dazzling Digital Branded Content for U.S. Energy Utilities3D animated digital shorts for Con Edison, Orange & Rockland, PSEG Long Island and Entergy showcase The Napoleon Group’s forté for 3D animation, character development and storytelling
By: The Napoleon Group That’s the world The Napoleon Group conceived and crafted in a series of dazzling digital shorts for four U.S. energy utilities: Con Edison (New York), PSEG Long Island (New York), Orange & Rockland (New Jersey) and Entergy (Arkansas, Louisiana, Mississippi, Texas). Featured in the July 2014 issue of Post Magazine, the digital shorts showcase three of the previz and digital content company’s core strengths: 3D animation, character development and storytelling. The series began with a 3D animated digital short commissioned by Con Edison in June 2013: “Good to Know,” which shows what’s involved in getting the lights back on as soon as possible after a storm. For “Good to Know,” says VP/Creative Director Ken Kresge, The Napoleon Group “created a unique little town, with exclusively designed characters, buildings and vehicles.” Especially noteworthy, he adds, was the custom 3D animation style. Con Edison was thrilled with the result. “After Superstorm Sandy, one company-wide initiative was to improve communications with our customers, helping to explain why it can often take time to restore power after an incident,” says Chris Stetson, Producer/Editor, Con Edison Public Affairs. “Though somewhat unconventional for us, an animated program seemed like a great way to do this. Fast forward one year and the video has gone on to garner thousands of views and win seven awards, including a Webby Honoree. Most importantly, we now have content that clearly and concisely explains the restoration process, so our customers can better understand what it takes to get their lights back on after a storm. Also, they can watch with their kids.” Featured on Con Edison’s website homepage, “Good to Know” resonated with customers so much that Con Edison commissioned two more digital shorts: “Understanding Gas Restoration,” Those shorts, in turn, resonated with another audience: fellow energy utilities. PSEG Long Island, Orange & Rockland and Entergy all requested and received permission from Con Edison to commission Napoleon to produce rebranded versions of “Good to Know” and “Understanding Gas Restoration.” “Napoleon upped its game for the new PSEG Long Island shorts,” says Head of Production Perry Morton. “With three shorts to create, we were inspired to develop a fully realized world replete with the idiosyncrasies of everyday life.” The three new PSEG Long Island shorts unfold over multiple locations, both indoors and out—homes, stores, gas stations, a veterinary office—with a cast of characters that grew to include children, parents, grandparents, friends, neighbors, utility workers—even a cat and a dog. https://vimeo.com/ In addition, says 3D Technical Director/Lead Animator Daniel Augsburger, the characters themselves evolved. “They’re designed to be more appealing close up,” he says. “They’re sleeker, more sophisticated and more personable.” One crucial element remained consistent across all the digital shorts, says Director of Business Development Paul Johnson: the compelling storytelling for which Napoleon is renowned—storytelling that reflects Napoleon’s brand insight. “The original short Napoleon created for Con Edison was a resounding success because the message was so captivating,” PSEG Long Island Director of Communications Jeff Weir concurs. “Capturing the attention of our customers and finding new ways to connect with them is incredibly important to PSEG Long Island,” he says. “Napoleon was great to work with—from their creative recommendations to their editing—and we are excited to now have four, highly engaging digital shorts that will help our customers in an emergency.” Credits Clients: Con Edison, PSEG Long Island, Orange & Rockland, Entergy Production Company: The Napoleon Group Creative Director: Ken Kresge Head of Production: Perry Morton Producers: Perry Morton, Angela Gianforcaro, Shelley Cheung 3D Supervisor: Dan Meyerson 3D Technical Director/Lead Animator: Daniel Augsburger 3D Character Artist: Jason Wolley Animators: Morr Meroz, Jeff Bryson, Bill Plympton 3D Generalists: Art Supervisor: Scott Stein Storyboard Artist: Norm Morales Editor/Compositors: Voiceover Talents: Jojo Monson, Ken Kresge Audio Engineers: Stephane Guyot, Adam Charity The Napoleon Group Founded in 1985, The Napoleon Group (http://www.napny.com/ Drawing on an evolving portfolio of specialized services and styles—animatics, cinematics, live production, art, audio, 3D VFX/motion graphics—Napoleon fashions captivating experiences that spark consumer curiosity, inspire brand loyalty and fuel product sales. In short, we provide deeper consumer insights and consistently higher test scores by creating customized content that connects, compels and converts. End
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