Festival Goes Digital : SeeMore Interactive Partners with Columbus Food Truck Festival

COLUMBUS, Ohio - Aug. 7, 2014 - PRLog -- Columbus, Ohio based SeeMore Interactive is excited to announce a partnership with the Columbus Food Truck Festival to make this year’s festival the first interactive event of its kind. Utilizing SeeMore’s mobile image recognition platform, guest at the two-day festival will be able to scan a range of festival graphics with the SeeMore Interactive App and immediately trigger a dynamic experience with their favorite food trucks, bands and sponsors.

“We are thrilled to provide this interactive experience for all of the Columbus foodies out there,” said Neal Applefeld, founder and CEO of SeeMore Interactive. Guests coming to the festival will be able to learn more about the trucks and their diverse menus, preview participating bands and gather great offers from the sponsors. “It’s a fun way to explore the things you love and share those experiences with your social network,” added Kevin Fekete, Senior Business Development Manager. “And it’s the first of many mobile engagement opportunities in development for our SeeMore Columbus campaign.”

SeeMore provides an exciting digital experience by adding a layer of image recognition and augmented reality to brand graphics, catalogs and now food trucks. Simply by scanning a printed image with the SeeMore Interactive app, consumers can unlock coupons, view videos, share items on social media and shop – all via their smartphone or tablet.

The 4th annual Columbus Food Truck Festival will be held Friday, August 15th and Saturday, August 16th at the Columbus Commons.

About SeeMore Interactive, Inc.

SeeMore Interactive helps retailers and organizations engage in powerful ways with consumers by creating a new and exciting level of product interaction. SeeMore integrates image recognition, recommendation engine and location-based technologies with augmented reality to turn everything viewed through a consumer’s smartphone or mobile device into a digital, interactive experience. SeeMore’s technology has been used by leading brands like WOW! Cable, Sprint and Charming Charlie.

For more information, visit www.seemoreinteractive.com and columbusfoodtruckfest.com