Hues of Ego Unleashed on Runway as Part of Phoenix Fashion Week's Shop Garment District Fashion Show

SCOTTSDALE, Ariz. - Aug. 6, 2014 - PRLog -- Join Hues of Ego and Phoenix Fashion Week along with the other 12 talented designers for the highly anticipated annual “Shop Garment District” event on Friday, August 8th, at the Hotel Valley Ho, in Scottsdale, AZ at 7:00 pm.  Guests will have the opportunity to see and shop the next up and coming designers as well as see the designs on a high energy runway featuring the #ModeloftheYear Top 40 wearing limited pieces from each emerging designer to give you a taste of what Fashion Week will look like.  The Shop Garment District Opens at 5:00 pm.  There will be VIP treatment, tasty selections and bubbles to put you in the mood as well as great sounds from DJ Q before the show.  Sponsors for the evening are Hotel Valley Ho with styling by Toni & Guy.

To learn more about Hues of Ego, continue reading the brief synopsis below:

Scottsdale-based Hues of Ego’s is the new contemporary line created by emerging fashion designer Natasha Duran-Lynch, is one of the 13 up-and-coming brands handpicked by Phoenix Fashion Week to contend for 2014’s ‘Designer of the Year’ honor.  With an intrinsic understanding of feminine physiques, Duran-Lynch’s aesthetic compliments, accentuates and amplifies each wearer’s personality; transforming women into more enlightened, bolder version of themselves.

“Women are complex, with varying styles based on our multi-faceted personalities,” states Hues of Ego Founder and Designer Natasha Duran-Lynch.  “I strive to create a brand that caters to these ‘Alter egos,’ encompassing women’s diverse inner beings with unique, simply detailed designs.

As part of Phoenix Fashion Week’s Emerging Designer Challenge, Hues of Ego is participating in a four-month boot camp giving the 13 participating emerging designers the opportunity to launch their brands at Phoenix Fashion Week’s grand runway event.  The designer honored with the title of ‘Designer of the Year’ will win a prize package valued at $10,000, including goods and services to help launch their brand.

For the latest Hues of Ego updates, follow the brand on Twitter, Instagram and Facebook: @HuesofEgo. Or for information on Phoenix Fashion Week, visit them on – Twitter, Instagram and Facebook: @PHXfashionweek.

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ABOUT HUES OF EGO

Scottsdale-based Hues of Ego, is a woman’s contemporary line designed with a unique perspective for today’s multifaceted woman.  Created by emerging designer Natasha Duran-Lynch, Hues of Ego brings life to the imagination and alter ego of the ultimate woman, expressing themselves through unconventional and unique visions bridging the senses from all perspectives.  Hues of Ego uses clothing as art to transform women, displaying their inner beauty magnificently.  Duran-Lynch strives to develop a brand women look to for fashion staples. -www.huesofego.com

ABOUT PHOENIX FASHION WEEK

Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and top fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. For more information, visit: www.phoenixfashionweek.com

Hues of Ego

www.HuesofEgo.com