Inspired by a friend's brave battle and triumph over cancer, Martino founded Friends Are By Your Side, a nonprofit network of salon owners, stylists, and industry experts united in their mission to restore dignity to women who have lost their hair to chemotherapy and to grant wishes to children. Martino’s desire took on a new light when he met Kiki, a beautiful girl who had battled cancer since she was eight years old. After a number of foundations rejected Kiki’s requests for a wig, Martino made her a wig and their friendship began. Seven months later, Martino and Friends Are By Your Side granted Kiki’s wish to meet Justin Bieber. She arrived in a hot pink stretch limo, enjoyed a meet-and-greet before the show, and sat on Martino´s shoulders in the front row during the entire concert. One week later, Kiki lost her battle to childhood cancer, leaving Martino with a broken heart but a validation that the mission of Friends Are by Your Side was truly his life´s purpose. Since then, hundreds of wigs have been given, dozens of wishes have been granted, and hundreds of network salons have made dreams come true.
Interviewed by Winn Claybaugh, Martino shares many inspiring messages, including “Don’t be ordinary, be EXTRAordinary”
For more information, visit firstname.lastname@example.org www.FriendsAreByYourSide.com.
About MASTERS Audio Club
The monthly MASTERS audio program features interviews, success secrets, and business-building presentations by the absolute best leaders in and out of the beauty industry. With subscribers in countries around the world, MASTERS boasts the most complete library and history of what makes the beauty industry great. Founded in 1995, MASTERS lets you hear the actual voices of your favorite artists, educators, and mentors as they tell their own stories and share their amazing wisdom for success.
Winn Claybaugh, founder and host of MASTERS Audio Club, has interviewed over 400 industry icons for MASTERS to date, including NAHA winners, best-selling authors, major manufacturers, distributors, salon owners and stylists, makeup artists, and more. The MASTERS roster includes luminaries like Vidal Sassoon, Yosh Toya, Sam Brocato, Robert Lobetta, Ruth Roche, Vivienne Mackinder, and Robert Cromeans, to name just a few.
For more information, visit www.mastersaudioclub.com and follow us on Facebook at Winn Claybaugh’s MASTERS Audio Club. Now available in CDs and downloadable MP3s.