The Small Business Marketing Plan Audit is a method for identifying and realizing under utilized marketing resources. Marketing effectiveness of a company is reflected in the degree to which it exhibits five major attributes of a marketing direction: customer values, marketing organization, marketing information, strategic orientation, and operational efficiency. When the data-gathering is over, Matrix Marketing Group presents the findings and recommendations. A valuable aspect of an audit is the process that the small business owner or managers go through to assimilate, debate, and develop new concepts of needed marketing actions.
“We see small businesses struggling to increase sales revenues and they often unleash a flurry of activity,” explains George Schildge, founder and senior partner at Matrix Marketing Group. “Particularly in emerging growth and turnaround situations – where timing is critical and budgets are tight – marketing and sales expenses must deliver tangible results. Sheer activity aimed at the entire market – no matter how it is executed – will not produce the desired result. Often, it is difficult for a small business owner to find real opportunities for improvement without an external assessment.”
The Marketing Plan Audit Process
Matrix Marketing Group partners with the small business owner to find bottlenecks in the sales cycle and optimize their current marketing activities. If needed, the team helps decide how to realign the marketing activities to get prospects to move through the stages in the sales process to become – and remain – the client’s customers. In some cases, the client company asks Matrix Marketing Group’s team to stay following the audit to help implement the client's new marketing and sales support strategies.
The small business marketing audit can be found at this URL: http://www.matrixmarketinggroup.com/
The benefits of conducting the marketing plan audit include understanding how the marketing budget is being used – where it is working – and where it is ineffective. The client also will decide if the existing marketing investment can deliver the revenue growth results needed, then realign expenses – or cut expenses if needed – to improve results.
Schildge continued, “This small business marketing audit process scales from start-up businesses to large, mature businesses. For start-ups, we use these principles to build a marketing and sales strategy, ensuring that limited marketing expense budgets are used to gain maximum revenue results. For larger companies, we use the audit process to improve the financial impact of marketing and sales support expense.”
About Matrix Marketing Group, LLC
Matrix Marketing Group, LLC is a digital marketing and training firm that uses inbound marketing and combines work-flow design, content, search, social media marketing, and public relations into integrated marketing campaigns. Our team of professionals is trained to create marketing strategy, act in real-time, measure and deliver results. We provide you with a seamless extension of your company and “pull”
The company can be reached at www.MatrixMarketingGroup.com, info@MatrixMarketingGroup.com, or call us at (866) 456-7277.