Modern Postcard® to Offer Smart Member Acquisition & Retention Solutions During ASAE Meeting & Expo

CARLSBAD, Calif. - Aug. 4, 2014 - PRLog -- Modern Postcard, leader in direct mail and quality promotional printing for over 20 years, will exhibit at the American Society of Association Executives (ASAE) annual meeting and exposition from August 9-12, 2014 in Nashville, Tennessee. The Company encourages association and nonprofit professionals to stop by Modern Booth #324 to learn insider methods for launching powerhouse direct mail campaigns that help get more members, keep loyal followers, and increase overall awareness and participation. Along with receiving expert guidance, visitors to the booth will also benefit from a Modern Postcard voucher worth $250 in free printing and the chance to win a portable electronic gift worth $300 in value.

“Our annual participation in the ASAE conference helps us stay up-to-date with the latest association trends, business models and marketing needs. We get valuable insight from the great organizations and leaders we meet, which allows us to continue providing the most effective direct marketing services possible,” said Keith Goodman, Vice President of Corporate Solutions for Modern Postcard.

Modern has worked with a variety of associations and nonprofits over the years, such as the YMCA, Direct Marketing Association and Themed Entertainment Association. The Company focuses on understanding each organization’s unique situations, helping to define their marketing goals, and then developing results-driven association mail campaigns. Since Modern features start-to-finish direct mail solutions, organizations benefit from high quality products, best-in-class service and competitive pricing – all under one roof. Eco-friendly printing options are available for sustainably conscious brands and organizations. Modern also offers nonprofit discounts for both direct mail services and postage.

“Associations are unique in that they need to market on multiple fronts – from member acquisition and retention to event marketing, as well as providing marketing services for their members. There is a constant flow of marketing programs and activities. Having partnered with hundreds of associations, Modern Postcard has successfully developed a number of strategies to help them succeed. By combining our leading data services with creative, print, mailing, email and mobile services, we offer a complete solution that helps associations through all aspects of their marketing responsibilities,” said Goodman.

ASAE is a 3-day event, taking place at the Music City Center convention complex in downtown Nashville. Over 5,000 professionals from associations and nonprofits will attend the expo, networking events and a variety of educational sessions – from Express Learning to General Sessions. The ASAE show website (http://www.asaeannualmeeting.org/index.cfm) mentions, “attendees will walk away with strategies, new connections and innovative ideas to move your organization forward.”

Modern customers and ASAE attendees will also be invited to The Company’s Direct Mail Crash Course (DMCC). The DMCC, a national seminar series, will be held at the Modern Postcard Headquarters in Carlsbad on Wednesday, August 20, 2014, with check-in and registration from 9:30-10:00 am. With free registration, free breakfast and lunch, and a free printing voucher, The Company wants to provide a complimentary and beneficial opportunity for attendees to learn new and proven strategies for capturing better leads and driving increased revenues.

Visit modernpostcard.com/seminar (http://www.modernpostcard.com/seminar/) for more details, a complete schedule and to register online. Or, interested attendees may also call 800.406.1705 for more information. Seating is limited, so those interested are encouraged to reserve their seats as soon as possible.

“Businesses today have a committed focus on driving revenue – and direct mail provides one of their most profitable advertising options,” said Goodman. “The idea of doing direct mail is easy, but doing it right requires some expertise. We help by teaching the attendees all the right steps to give them the highest possible chance for a successful direct mail program.”

About Modern Postcard

Located in Carlsbad, California, Modern Postcard provides expert direct marketing services, direct mail and printed promotional products, as well as integrated digital solutions. All printing, mailing and shipping is managed in-house from its state-of-the-art, 75,000 square foot facility. The company also offers eco-friendly printing options at competitive prices. For more information, please call 800.959.8365 or visit modernpostcard.com (http://www.modernpostcard.com/).