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NAMSR: News- Medtronic launches NuVent EM sinus dilation system

Medtronic has launched their new NuVent EM sinus dilation system for the Fusion ENT navigation system, developed and manufactured by the company's ear nose and throat (ENT) division of its surgical technologies business.

 
ARLINGTON, Va. - Aug. 4, 2014 - PRLog -- The balloon sinus dilation system, NuVen, comes with built-in electromagnetic (EM) surgical navigation technology that aids the surgeon confirm anatomy and optimize the balloon placement during balloon sinus surgery, which is in part of the treatment of chronic sinusitis.

According to the company, by joining the NuVent system and Fusion ENT Navigation, surgeons can see the exact location of the NuVent instrument's tip on the Fusion screen.

The combination offers an additional tool to aid surgeons move through tissue and bone around the openings of the frontal, maxillary, and sphenoid sinuses to help restore drainage as minimally invasive as possible.

Sinus surgery is most often done to restore normal mucociliary clearance in the sinuses, when medical management fails to relieve symptoms. Medtronic vice-president and general manager of the ENT division Vince Racano said: "NuVent is very appealing to customers because of its novel built-in surgical EM navigation, ease-of-use, and the familiar sinus instrument styles. The system is another example of our innovative integration of technologies and therapies that brings Medtronic surgical synergy to the operating room, driving procedural excellence, economic value, and patient care."

Medtronic plans to carry out clinical trials to expand the indications for use of the NuVent product to additional procedures, such as, revision surgery.

Medtronic's surgical technologies business develops products and procedural solutions for surgical applications that include ear, nose, and throat; cranial and functional neurosurgery; spinal and orthopaedics; as well as general surgical oncology.

CANDIDATES WHO WANT TO BREAK INTO MEDICAL SALES:

RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions.

The course and training helps to develop the industry skills, maximizing the candidates’ potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc.

It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.

The National Association of Medical Sales Representative™ (NAMSR) is the largest professional association in the world for Medical Sales Representatives. Through our numerous members, the NAMSR™ provides accredited training, continuing education, information about the industry, up-to-date news, programs to assist medical sales reps in their work, training programs to assist candidates who want to break into the industry and initiatives to improve communication with the medical sales field.

For more information on the NAMSR or the RMSR certification visit www.medicalsalescareer.com or call 800-313-9198

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1.800.313.9198
info@medicalsalescareer.com

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