For a long time the sector has been impossible to quantify accurately. Classed as an ‘umbrella’
Market research methods, pioneered by UKAFD and kMatrix are now being used by government agencies around the world to analyse ‘problem’ and priority markets, and to accurately measure and monitor the global agri-technology industry, providing a benchmark for the industry.
For the first time UKAFD and kMatrix have created a comprehensive sector definition, which is underpinned by hundreds of data sources, including multiple economic performance measures, dividing the industry into 25 widely recognised agri-technology sub-sectors.
The Global Agri-Technology Report 2014, available now from UKAFD, is intended for managers, marketers, analysts, policy advisors, trade advisors, economists, researchers and technologists interested in the current economic impact and future potential of the Agri-technology sector.
It will help them to create meaningful economic or market baselines for agri-technology products and services; benchmark comparative product and service performance;
The report is available at an introductory discount for the first month; visit www.ukafd.co.uk, email firstname.lastname@example.org or contact Georgina Varney on 07833 991022 for details.