4i Reveals New Benchmark Results at its "Smarter Insights" Webinar Series on August 22nd at 12:00 PM CST

DEERFIELD, Ill. - Aug. 4, 2014 - PRLog -- Bruno Melone, Principal at 4i, will host the third in a series of webinars, entitled “4i Insight Value Benchmarking Results” on Aug 22, 2014 at 12:00 PM CST.  This webinar is part of 4i’s “Smarter Insights and Decisions” series, which draws on the leading work 4i has conducted with 35+ companies in the CPG, Pharma, and Retail verticals over the past four years.

The Benchmarking study set out to understand and profile corporate insight functions, with specific focus on identifying gaps and developing key improvement areas to maximize effectiveness, value and contribution to respective company performance. This webinar will explore how companies can better utilize people, processes, and tools to transform their insight functions and drive higher levels of stakeholder value, as well as industry competitiveness.

This highly anticipated and well-received webinar series is presented by 4i, a growth consultancy specializing in uncovering future growth opportunities through deep insights and foresight analytics. In the first presentation, 4i's Managing Partner Dr. Eugene Roytburg launched the series with a lively discussion that introduced the "Insight Value Chain™," which presents useful tactics for measuring an organization's effectiveness against standard criteria and key performance metrics. "We've seen how the majority of companies are not realizing the full value of their insight," said Dr. Roytburg. "Through this webinar series, we show how to create real value through insight and foresight analytics, based on specific goals and solid metrics."

The August webinar will focus on results gleaned from 4i’s industry leading Benchmarking study.  The study was conducted through interviews with insight leaders across more than three dozen companies and covered issues pertaining to alignment with overall company goals, role, acceptance, influence and realization of value from insights/analytics activities.

Using 4i’s Insight Value Chain^TM as a framework, 4i was able to identify key opportunities for insights/analytics functions to increase the value delivered to their stakeholder organizations.  4i used its proprietary algorithms to score value generation (“cIV”) and execution capabilities (“cIQ”) for each benchmark study participant.  Based on score rankings, 4i was able to classify participants as Rock Stars, Middle Grounders, Stragglers, Cinderellas and Puzzlers.

“We find that most insights/analytics functions aren’t maximizing the value that they could be delivering to their stakeholder organizations.  When this occurs, it is usually due to insufficient protocols around the activation process,” Melone said.  “We found that activation correlates most highly to value realization (relative to Objective Creation or Development), so if activation protocols aren’t clearly defined, value realization lags.  Objective Creation and Development matter as well, but activation clearly drives value realization the most.”

In addition to determining the current state of the insights/analytics industry, the Benchmarking study also examined actions being taken to increase effectiveness and value realization by participants.  Such areas as upgrading talent, methodologies and processes were explored.

Bruno Melone has more than 20 years experience working with organizations to deliver greater value from their insights and analytics.  In addition to 4i, he has held senior positions at Nielsen, ConAgra Foods and IRI, focusing on the usage of advanced analytics in each of those firms.  Melone holds an MBA from the University of Chicago with a focus on marketing and finance.

The Smarter Insights Function Series will include one more installment, aimed at creating smarter insights today for better decision making tomorrow. Participants will ultimately turn their Insight & Analytic function into a valuable and effective resource for their businesses. The monthly webinar series is free, but interested participants need to register for the webinar here.

About 4i

4i's forward-looking, analytics-driven approach helps clients uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow's marketplace. The company's foresight analytics have been proven over time to deliver consistently accurate results that help clients realize unparalleled growth opportunities. For more information on 4i, please visit http://www.4iconsult.com or contact Eugene Roytburg, Managing Partner at (630) 799-8155 or Bruno Melone at 847-915-9388.