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Ború tourism delegation to undertake US promotion

An all-island tourism delegation from the four main locations with connections to the only undisputed High King of Ireland, Brian Ború will embark on a promotional drive in the United States later next week.

PRLog - Aug. 4, 2014 - EVERYWHERE, Ireland -- Coinciding with the millennial anniversary of Ború's death at the Battle of Clontarf in 1014, National Brian Ború Programme representatives from Armagh, Clare, Dublin and Tipperary, will attend the annual Milwaukee Irish Fest in Wisconsin where they will be seeking to attract some of the estimated 150,000 festival goers to Ireland.

Internationally, Brian Ború is celebrated for his contribution to uniting Ireland and quelling the destabilising impact of the Vikings.  Born in Killaloe in East Clare, Brian Ború became the only undisputed High King of Ireland and today is regarded as the most significant figure in Irish history.

Ború is a central theme of this year's Milwaukee Irish Fest from August 14-17th. Established in 1981 by members of Milwaukee’s Irish community, the Fest covers 74 acres of Lake Michigan’s shoreline and showcases Irish music, history, dance, drama, sports and culture. The Festival is also used by tourist agencies such as Tourism Ireland, Aer Lingus and CIE Tours as an opportunity to market Ireland as a desirable tourist destination.

The travelling Ború tourism delegation will be located in the festival’s ‘Cultural Pavilion’ where extensive promotional material on visitor attractions associated with Ború will be distributed.

Members of the delegation, which includes historians, living history interpreters, genealogists, musicians, a bowyer and a folk theatre group will also deliver a series of public lectures and demonstrations on Brian Ború's life in culture, history, food, genealogy and music.

Among the sites and buildings associated with Brian Ború that will be promoted in Milwaukee will be Killaloe where he was born, Clontarf where he was killed following his victory over the Viking rulers of Dublin in 1014, St. Patrick's Cathedral in the City of Armagh where he is buried; the Rock of Cashel where he was crowned High King of Ireland; and Lough Derg and the River Shannon where his navy was located.

All four locations feature prominently in the National Brian Ború Programme, a comprehensive nationwide programme of commemorative festivals and events taking place during 2014.

Representation at Milwaukee Irish Fest by County:

County Armagh:
- The Armagh Rhymers are Milwaukee Irish Fest favourites, having developed a following over the past two decades.
- Sheila Rooney & Ciaran McMahan, from the Navan Living History Centre, County Armagh, will connect St. Patrick to Brian Ború and explain why Armagh was important to both.
- Armagh Pipers Club is one of the oldest music schools in Ireland. Siblings Emer Mallon (harp) and Conor Mallon (uillean pipes) will play the music of the region and the music of the time of Brian Ború.

County Clare - Jane Halloran Ryan, a genealogist from Tulla
- Úna Kierse, a historian from Killaloe serves as Chairperson of Killaloe Ballina 2014.
- Clare-based bow maker Jack Pinson is an expert on the weaponry of the era of Ború.
- Kincora Traditional Music Group is based in Ballina/Killaloe. Kincora’s leader, Michael Hackett, is an ethnomusicologist and an expert on the music of the time of Ború. Songwriter Michael Scanlan has written a song about the life of Ború.
- Donnagh Gregson, a Bunratty-based chef, will be hosting cooking demonstrations at Milwaukee Fest's Cooking Tent – the Celtic Kitchen

County Dublin:
- Dr. Sean Duffy, a professor at Trinity College, Dublin, is the author of a new history of Brian Ború and his impact upon Ireland. Brian Boru Statue
- Collette Gill directs daily operations at the Clontarf historical Society and will speak on the Battle of Clontarf.

County Tipperary:
- Sean Laffey, writer and editor for Irish Music Magazine, headed up the Cashel Heritage group, which produced the 2014 Ború celebrations. He will speak on the music of warriors, among other things.
- Geraldine Wall Laffey, an educator, will present scriptorium lettering in both the Children’s Tent and the Boru Tent
- Joanne Hughes, an archaeologist and member of the Cashel Heritage Group, is an expert on the Viking excavations in Ireland. She will present a Viking dig in Viking costume in the Children’s area.

In addition, Maurice Lennon and the Willis Clan will present Lennon’s Brian Ború 'The High King of Tara', at the festival. This orchestral suite, written by Lennon in 2002, was produced by Lennon and Donal Lunny, who will also appear at the 2014 Milwaukee Irish Festival.  Clare artists Sharon Shannon and Socks in the Frying Pan will also perform at the Fest.

Visit www.brianborumillennium.ie to learn about the National Brian Ború Programme of events taking place during the remainder of 2014.  Visit www.irishfest.com for more on Milwaukee Irish Fest.

Mark Dunphy

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