Author Brian Pasch has written the book to benefit the digital efforts all dealership employees by covering the most important online marketing topics for car dealers today.
“The book includes the important information that dealers need to understand to operate their business in a digital age,” says Pasch. “People are not shopping for cars the way they did just a few years ago, and dealerships need to be able to change their strategy and manage that change.”
Early reviewers of the book have included automotive dealers and industry thought leaders, including Chip Perry, former CEO of AutoTrader.com.
“Brian Pasch has written a powerful book that will be indispensable to every Owner, General Manager, Sales Manager and Digital Marketing Manager at every auto dealership in the U.S. and around the world,” writes Perry.
The announcement of the book release is available exclusively on CBT News.
Paperback copies can be ordered now from the online store and the Kindle Version is available through Amazon. More information is available at masteringautomotivedigitalmarketing.com.
About the Author:
Brian Pasch, CEO of PCG Consulting, has built his business insights and marketing strategies over the past 20 years working for both public and private companies. Brian is a creator of award winning marketing strategies for automotive dealers and is a highly rated Internet trainer. You can read his marketing commentary on industry blogs, as well as hear him speak at automotive workshops, 20 Group meetings, conferences, and of course, on his frequent online webinars.
Brian founded PCG Consulting to provide vendor neutral advice to business leaders looking to create a comprehensive marketing strategy. Brian’s blueprint includes the latest opportunities in offline media, digital marketing, mobile marketing, and social media marketing. This is Brian’s fourth published book, and his third for the automotive industry.
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