Founded by Lena Geandreau, LG Creative Group is the culmination of over a decade’s experience in graphic design, art direction and branding. Lena’s vision is to bring the same caliber of design work as New York City advertising agencies to the Greater Capital Region. Prior to founding LG Creative Group, Lena worked at renowned Big Apple ad agencies including Area 23, DraftFBC and Euro RSCG (today Havas Worldwide). During her agency tenure, she managed multi-million dollar consumer and healthcare accounts, overseeing brand strategy and creative development. As a result of her dedication to excellence, Lena’s work has been recognized by The RX Club (http://www.therxclub.com/
“When Saratoga Springs became our home five years ago, we saw an opportunity to help businesses in the Greater Capital Region realize their full potential,” said Lena Geandreau, founder and creative director, LG Creative Group. “LG Creative Group was founded to help businesses understand the importance and effectiveness of brand strategy. When we work with clients, brand strategy is always the driving force behind each communication executed. Each ‘brush stroke’ of the mouse is thought out. Every design element has a purpose, and that purpose is to strategically support your brand and business goals.”
Working alongside Lena is her husband, Matt Geandreau. A veteran advertising account and sales executive, Matt brings a keen eye for identifying client needs and delivering superior client service. Prior to joining LG Creative Group, Matt worked at local firms, Fingerpaint Marketing and Palio Communications, as well at Wishbone-ITP (today Rosetta) and Sudler & Hennessey in New York.
“Establishing a recognizable brand is one of the most difficult things to do, and to do it well is a whole other story,” said Matt Geandreau, business development and account services director, LG Creative Group. “Our goal is to help our clients identify their needs, develop insightful solutions, and deliver win-win results. To work with local businesses and see, first-hand, the impact LG Creative Group can have to help companies in the Greater Capital Region grow is beyond rewarding.”
LG Creative Group clients include AngioDynamics, Glens Falls Hospital, Saratoga Bootcamp, Peabody’s Sports Bar and Grill, and Eddy SeniorCare. In addition to its branding and marketing services, LG Creative Group offers a trusted network of professionals that provide social media, public relations, photography, copy writing and customer service presentation services and support.
For more information on LG Creative Group visit, www.lgcreativegroup.com.
About LG Creative Group
LG Creative Group (www.lgcreativegroup.com)