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LG Creative Group Brings Strategic Creative Design & Branding Services to the Greater Capital Region

Veteran creative art director launches boutique design firm in Spa City

 
PRLog - Aug. 5, 2014 - SARATOGA SPRINGS, N.Y. -- Saratoga Springs, NY – Aug. 5, 2014 – Branding is the foundation of every company. It is the source behind everything a company does and each experience a customer has. LG Creative Group (http://www.lgcreativegroup.com/) was built with this philosophy at heart. The newly launched boutique creative design firm focuses on helping companies establish and ensure brand integrity through strategic art direction and branding services. LG Creative Group services include strategic art direction, strategic and tactical consulting, branding and logo development, sales materials, website development and special projects.

Founded by Lena Geandreau, LG Creative Group is the culmination of over a decade’s experience in graphic design, art direction and branding. Lena’s vision is to bring the same caliber of design work as New York City advertising agencies to the Greater Capital Region. Prior to founding LG Creative Group, Lena worked at renowned Big Apple ad agencies including Area 23, DraftFBC and Euro RSCG (today Havas Worldwide). During her agency tenure, she managed multi-million dollar consumer and healthcare accounts, overseeing brand strategy and creative development. As a result of her dedication to excellence, Lena’s work has been recognized by The RX Club (http://www.therxclub.com/) with a One Show RX award, which honors the creative aspects of healthcare advertising and promotion.

“When Saratoga Springs became our home five years ago, we saw an opportunity to help businesses in the Greater Capital Region realize their full potential,” said Lena Geandreau, founder and creative director, LG Creative Group. “LG Creative Group was founded to help businesses understand the importance and effectiveness of brand strategy. When we work with clients, brand strategy is always the driving force behind each communication executed. Each ‘brush stroke’ of the mouse is thought out. Every design element has a purpose, and that purpose is to strategically support your brand and business goals.”

Working alongside Lena is her husband, Matt Geandreau. A veteran advertising account and sales executive, Matt brings a keen eye for identifying client needs and delivering superior client service. Prior to joining LG Creative Group, Matt worked at local firms, Fingerpaint Marketing and Palio Communications, as well at Wishbone-ITP (today Rosetta) and Sudler & Hennessey in New York.

“Establishing a recognizable brand is one of the most difficult things to do, and to do it well is a whole other story,” said Matt Geandreau, business development and account services director, LG Creative Group. “Our goal is to help our clients identify their needs, develop insightful solutions, and deliver win-win results. To work with local businesses and see, first-hand, the impact LG Creative Group can have to help companies in the Greater Capital Region grow is beyond rewarding.”

LG Creative Group clients include AngioDynamics, Glens Falls Hospital, Saratoga Bootcamp, Peabody’s Sports Bar and Grill, and Eddy SeniorCare. In addition to its branding and marketing services, LG Creative Group offers a trusted network of professionals that provide social media, public relations, photography, copy writing and customer service presentation services and support.

For more information on LG Creative Group visit, www.lgcreativegroup.com.

About LG Creative Group

LG Creative Group (www.lgcreativegroup.com) is a boutique creative design firm that specializes in strategic art direction and brand management. With over 25 years of combined advertising and marketing experience, the team at LG Creative Group is dedicated to helping businesses in the Greater Capital Region establish and ensure their brand integrity. Based in Saratoga Springs, LG Creative Group provides strategic art direction, strategic and tactical consulting, branding and logo development, sales materials, website development and special projects. In addition, the firm offers a trusted network of professionals that provide social media, public relations, photography, copy writing and customer service presentation services and support. Like LG Creative Group on Facebook (https://www.facebook.com/saratogalgcreativegroup) and follow us on LinkedIn.

Contact
Tammy Hovey
***@lgcreativegroup.com

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Source:LG Creative Group
Location:Saratoga Springs - New York - United States
Industry:Advertising, Marketing
Tags:branding, graphic design, creative design, LG Creative Group, brand management
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