The new complex includes a Movie Tavern Xtreme (MT-X), an enhanced entertainment auditorium featuring a large 3-story silver screen, 2D and RealD 3D capability, and the Dolby Atmos audio format. This includes Christie 4K DLP Cinema® projection, the Dolby® Atmos™ audio format, and Christie Vive Audio immersive cinema system, which unlocks the full potential of leading DCI digital-cinema audio formats. The set-ups feature the LA5S, LA3C and LA3S for wall and ceiling surrounds, the LA3 for screen channels, and the S215 subwoofer.
“We’re excited to continue to bring the latest developments in cinema projection and audio technology to our patrons at the Movie Tavern 8 in Covington, LA. The exclusive use of Christie digital projection was never in doubt, but we’ve also chosen to equip every auditorium with Christie Vive Audio because we believe its revolutionary speaker design provides the benefit of improved sound coverage to every seat in the house,” said Danny DiGiacomo, Director of Marketing, Southern Theatres.
“In our Movie Tavern Xtreme auditorium (MT-X) , the Christie Vive speakers unlock the full potential of Dolby Atmos sound technology playback and, combined with Christie’s 4K digital projection, allows us to deliver the ultimate movie viewing, listening, and dining experience for our guests,” noted DiGiacomo.
The remaining seven auditoriums are configured for the Dolby 7.1 audio format and will feature the LA1 and LA3 configuration for screen channels and the LS3S for wall surrounds. Complementing the impeccable immersive surround sound provided by Christie Vive Audio, the auditoriums will also be equipped with Christie CP2215, CP2220, and CP2230 DLP Cinema® projectors, members of Christie’s Solaria Series, which offer crisp, bright pictures on every screen.
“Within a year of launch, Christie Vive Audio has established a reputation for superior performance to meet the demands of today’s motion picture content, setting a new standard in immersive cinema sound,” said Patrick Artiaga, director, business development, Audio Solutions,Christie. “We’re pleased that Southern Theatres has again selected the complete Christie family of digital projection and cinema sound solutions to fill every auditorium with the most lifelike, realistic movie-viewing experience available today.”
Christie’s Global Professional Services team was involved exclusively from the beginning of the project to the end, providing unparalleled professional consultation, integration, installation, and design services for all eight of the auditoriums.
“Christie is truly a ‘one-stop-
Added DiGiacomo, “An ‘all Christie’ cinema complex is best serviced by an ‘all Christie’ service and installation team. We knew we could trust Christie in every aspect of this project to deliver the ‘complete Christie experience,’
For more information on Christie’s new audio initiatives, visit www.viveaudio.com.
About Southern Theatres
Southern Theatres, LLC., owned and operated by George Solomon, was formed in May of 2002. Solomon has been in the theatre business with his family for over 50 years and launched Southern Theatres, LLC. to develop and operate state-of-the art multiplex stadium-seating movie theatres.
In April 2005, Veronis Suhler Stevenson (VSS) made a $30 million equity investment in Southern Theatres, LLC. VSS is a private equity and mezzanine capital fund management company dedicated to investing in media, communications and information industries in North America and Europe.
Southern Theatres, LLC. is currently responsible for the daily operations of The Grand Theatres, Amstar Cinemas, GrandLuxe Theatres, The Theatres at Canal Place and oversight of operations for Movie Tavern. The company operates 38 locations with 433 screens in Alabama, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, Pennsylvania, South Carolina, Texas and Virginia. Southern Theatres, LLC. is well positioned for continued expansion in key markets throughout the United States. Southern Theatres, LLC. is proud to be headquartered in New Orleans, LA.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and entertainment audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com.