- July 30, 2014
-- Huntington Station, NY-Aurora Productions Founder Rich Poggioli announces the formation of "Aurora Branded Entertainment"
. Aurora Branded Entertainment will focus on everything visual and digital-delivering cutting edge solutions for clients. What is branded entertainment?
It's a unique piece of entertainment that gives your brand the opportunity to communicate it's message in an original way. "We see a shift from traditional advertising to visual advertising from 6 second videos
commercials to long format entertainment."
Says Poggioli "My production company "Aurora Productions"
will co-exist alongside "Aurora Branded Entertainment"
delivering all stages of production for client. Poggioli named Ali Jabbour CEO and Chief Marketing Officer. Ali brings with her over twenty years in the media advertising business with careers at The New York Times, The Tribune Company and Newsday. Ali is currently co-host of "Mr. & Mrs. Motivation" Radio Show on Blog Talk Radio as well as creator/host/
producer of "Girls Night Out" TV Show. Ali is also on the Board of Directors for "Gift of Life International"
. Ali resides in Smithtown, New York with her husband and children and hails from Manhasset, New York.