In just a few years, the Trois Etapes has become the must-ride event for serious amateurs who want the thrill of races like the Tour de France, to ride with a pro and experience cycling like a pro. It only made sense for World Bicycle Relief to use this platform to create more momentum with the first women’s team riding together to create change in the cycling world but also in developing countries.
“[Participating in the Trois Etapes] is a once in a lifetime opportunity to shine a light on the power of sport, and to show that change really can happen, one pedal stroke at a time,” said Chrissie Wellington, Four time IRONMAN World Champion. These ladies are not only riding to empower fellow female riders, they are also raising funds to provide specially-designed, locally-assembled bicycles to communities in rural Africa, with a special focus on connecting women and girls with education, healthcare and economic opportunities.
While the team has support from many organizations and groups who are actively working to advance women’s cycling, Specialized has announced their support of the team with a generous gift of $50,000.
Lucy August-Perna, Specialized Advocacy Director-
“We will be making a gift of $50,000 towards the team’s fundraising goal. This event is a culmination of two things we strongly believe in: the advancement of women’s cycling as a sport and the advancement of girls and women around the world in their pursuit of their goals. World Bicycle Relief is creating opportunities for these women with bicycles; so the Trois Etapes team was an ideal opportunity to showcase support for bikes at two extraordinary ends of the spectrum.”
The money from Specialized will be used to fund bicycles for students and nutrition volunteers in rural Africa. A recent two year study found that World Bicycle Relief’s programs in education resulted in a 28% increase in attendance among girl students and a 59% increase in academic performance. An example of one of World Bicycle Relief’s programs that focuses on girl students, the Bicycles for Educational Empowerment Program will bring approximately 35,000 bikes to girl students in the next two years. Specialized’
World Bicycle Relief is one of 11 charity partners’ participation in the Trois Etapes. Since its inception in 2012, the Trois Etapes has helped raise over $5 million for the participating charities. Other professional riders at this year’s event are Tour de France winner, Carlos Sastre, Nicole Cooke, and Emma Pooley.
Riders have been training hard and preparations are well underway for what will be the ultimate cycling experience through the French Pyrénées. The Trois Etapes Tour de France runs from Aug. 7 through Aug. 10.
To support the women’s team, please visit the team’s page here > http://fundraise.worldbicyclerelief.org/
To learn more about the riders on the women’s team and why they are riding, please visit here >
For more information about the event or how to get involved, please reach out to Jen Schofield at firstname.lastname@example.org.
For all media-related inquiries, please reach out to:
· World Bicycle Relief’s media contact, Brooke Slezak at email@example.com
· Women’s Cycling Association media contact, Donna Feazell at firstname.lastname@example.org
High resolution images are available upon request.
About the Women’s Team:
The mission of this unique team is multi-fold: 1) to raise funds to empower and mobilize more women (students, healthcare workers, mothers, entrepreneurs, etc. ) in rural parts of Africa through World Bicycle Relief’s programming;
About World Bicycle Relief:
World Bicycle Relief is a 501(c)(3) organization transforming lives through The Power of Bicycles®. World Bicycle Relief’s mission is accomplished by designing, sourcing and manufacturing bicycles designed to withstand African terrain and conditions, while meeting the needs of students, healthcare workers, farmers and entrepreneurs. The work performed by World Bicycle Relief encourages local economies and promotes long-term sustainability by locally assembling bicycles, training mechanics, strengthening the spare parts supply chain, in addition to providing high-quality, affordable bicycles to people in need of transportation.
Cosaveli is the proud leading force in the organization of the Trois Etapes. Cosaveli was created by a group of philanthropists driven to leverage corporate and individual donations to global charities. Cosaveli’s flagship event is the Trois Etapes Tour and $4.5 million has been raised in the first two years of the event making it more successful than any other cycling event at creating value for sponsors, charities and riders. Cycling is a beautiful sport, often played out on some of the most dramatic scenery our planet has to offer. Cosaveli’s experience and connections in the sport give us the ability to create and deliver exciting, high quality unparalleled events.
About Women’s Cycling Association:
The Women’s Cycling Association (WCA) is a coalition of cyclists, across the globe, which supports the advancement and success of women’s cycling on both sporting and business levels. The WCA continues to work with cycling industry companies and other organizations, worldwide, as well as media to grow the sport of cycling and ensure sustainability in women’s cycling for the future.
Specialized Bicycle Components was founded in 1974 by riders for riders. Based in Northern California, Specialized focuses on the rider's need for functional and technically advanced products that provide a performance benefit.