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Follow on Google News | Alliance Tech’s Roger Lewis to Lead Sessions at EXHIBITORFastTrak ChicagoSessions Focus on Understanding the Attendee Journey and Near Field Communications
By: Alliance Tech Tuesday, August 12, 2014 When: 9 – 10:30 am Topic: Understanding the Attendee Journey Description: • Necessary metrics to capture and analyze attendee interests, behaviors and preferences • Benefits associated with the analytics of tracking booth visitors • How understanding the attendee journey can help you increase sales and revenue When: 1:30 pm - 3:00 pm Topic: Near Field Communication: Description: • Understanding the capabilities and limitations of NFC • Determining how you should consider using NFC • Understanding and identifying what event technologies NFC will impact EXHIBITORFastTrak is the most efficient and convenient path to enhance skills and build a solid foundation of trade show and event marketing knowledge while developing professional networks. EXHIBITORFastTrak features university-affiliated sessions that can lead to Certified Trade Show Marketer (CTSM) professional certification. The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing. For more Information about EXHIBITORFastTrak Chicago: http://www.exhibitoronline.com/ About Alliance Tech Alliance Tech is a business intelligence solutions provider focused on technology and business intelligence for trade shows, conferences and events. The company was the first to offer an Intelligent RFID solution to track attendee interests and preferences at marketing events. Alliance Tech has extensive experience in successfully delivering event solutions for Intelligent RFID, NFC, mobile, QR code and barcode scanning to collect critical business intelligence for effective event measurement, sales enablement, and integrate with marketing automation and CRM back-end systems. Follow on Facebook, LinkedIn, and Twitter @RogLewis. (www.AllianceTech.com) End
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