Infina Connect Announces Sales and Marketing Leader, Joe Francis

RALEIGH, N.C. - July 30, 2014 - PRLog -- Healthcare IT pioneer and population health innovator, Infina Connect, is pleased to announce the appointment of Joe Francis as its new Vice President, Sales and Marketing.

Mr. Francis comes to Infina from Compulink where he served as Vice President of Sales for this leading ophthalmic-based EHR software company. With 28 years of senior sales leadership experience, primarily with healthcare startup organizations, Mr. Francis' previous roles include Vice President of Sales for Canopy Systems. Now part of Allscripts, Canopy is a SaaS software solution that specializes in automating care coordination, case management, quality management, and discharge planning in the acute care market. Francis joined Canopy as a startup with an unreleased product and zero sales revenue. Throughout his 10-year tenure at Canopy Systems, he successfully built a sales organization that signed over 100 major academic and healthcare systems across the country.

Driving all aspects of sales and marketing execution at Infina, Francis will be instrumental in shaping the company’s commercialization approach, including building a direct team and working closely with partners and sales channels to capitalize on the immediate and future growth opportunities for Infina’s referral coordination and automated prior authorization solutions.

“Joe is the ideal leader to accelerate Infina’s growth at this stage,” said Infina’s CEO, Mark Hefner. “He successfully led rapid sales growth for a very similar business at Canopy Systems and understands how to drive Infina’s next steps. He has recently spent considerable time focused on physician practices, which complements his health systems expertise. We’ve produced exceptional results for our customers to date and Joe has a passion to see that impact spread across the country.”

With the overarching goal of reducing healthcare costs while improving quality of care, Infina Connect has been making significant headway in its crusade to improve these results. In the first year of managing a patient population under a commercial ACO agreement, Infina's first customer, Key Physicians, realized a six percent advantage in total medical costs enabled by Infina's state-of-the-art care coordination and referral management solution, Intelligent Care Coordinator™ (ICC).

“I am thrilled to be a part of the Infina Connect mission to coordinate patient care among providers on the front lines,” said Francis. “With the development of Infina’s referral management technology,   providers finally have the ability to seamlessly share key patient clinical information throughout the care continuum. I truly believe this tool will better the lives of patients and improve the bottom lines of the providers that care for them."