Can the recruiter survive the rise of the robots?
The automation of jobs across many industries including recruitment, among other threats, means traditional employment agencies are facing a dilemma felt across the sector: adapt or die. Having just launched their specialist marketing branch, Kingsgate Recruitment explains how small employment agencies can survive the inevitable while championing the heart of any business: its people.
Last September, Dr Carl Frey of Oxford University forecasted (http://www.oxfordmartin.ox.ac.uk/
This is why James Peters and Mark Sweatman, joint directors at Kingsgate Recruitment – a relatively small, independent agency based in London – decided to launch their marketing division. Specialist recruitment will not only help future proof the business, but they also wanted to work in an industry they’ve always been passionate about.
“It’s vital to be proactive. Our business has successfully operated on sourcing commercial and admin jobs so far, yet the automation of many of those roles and competition from generic large-scale employment agencies and online job boards isn’t a future threat, it’s already happening. Hence the move to Kingsgate Marketing, engaging in a thriving niche market and more senior, complex marketing jobs,” says James.
The decline of certain roles doesn’t mean that humans are out of the equation. Professor Atkinson, president of US-based Information Technology and Innovation Foundation think tank, reminds us (http://www.bbc.co.uk/
A recent article by Recruiter magazine revealed key gripes about recruiters among clients and candidates were lack of empathy, attention to detail and too much focus on chasing commissions rather than nurturing the relationship between candidates and clients.
“We understand people evolve over time, so do jobs,” explains Mark at Kingsgate. “Our long-term success comes from treating our clients and candidates as partners who will grow with them and not dismiss them when trends and demand change. Technology should automate the hiring process to free up the time required for in-person contact and tasks, not make decisions only a human, a genuinely caring one at that, should make.”
About Kingsgate Recruitment
Kingsgate Recruitment is South West London’s most prominent independent recruitment agencies based in Kingston-Upon-