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Can the recruiter survive the rise of the robots?


 
 
Robot Invasion
Robot Invasion
PRLog - Jul. 30, 2014 - LONDON, U.K. -- By Frederique Rapier

Can the recruiter survive the rise of the robots?

The automation of jobs across many industries including recruitment, among other threats, means traditional employment agencies are facing a dilemma felt across the sector: adapt or die. Having just launched their specialist marketing branch, Kingsgate Recruitment explains how small employment agencies can survive the inevitable while championing the heart of any business: its people.

Last September, Dr Carl Frey of Oxford University forecasted (http://www.oxfordmartin.ox.ac.uk/downloads/academic/The_Future_of_Employment.pdf) that up to 47% of existing US jobs were at “high risk” of being automated with smart technology and machines. Among the jobs deemed most at risk from automation were telemarketers, secretaries and admin assistants, retail salespersons, HR assistants and typists. Technology is now an inevitable part of almost any business, mostly helping to simplify processes and optimise productivity, but also responsible for cutting out the ‘middle man’.

This is why James Peters and Mark Sweatman, joint directors at Kingsgate Recruitment – a relatively small, independent agency based in London – decided to launch their marketing division. Specialist recruitment will not only help future proof the business, but they also wanted to work in an industry they’ve always been passionate about.

“It’s vital to be proactive. Our business has successfully operated on sourcing commercial and admin jobs so far, yet the automation of many of those roles and competition from generic large-scale employment agencies and online job boards isn’t a future threat, it’s already happening. Hence the move to Kingsgate Marketing, engaging in a thriving niche market and more senior, complex marketing jobs,” says James.

The decline of certain roles doesn’t mean that humans are out of the equation. Professor Atkinson, president of US-based Information Technology and Innovation Foundation think tank, reminds us (http://www.bbc.co.uk/news/technology-27995372) that “most people’s jobs involve multiple different functions. You can’t automate all of those tasks with a single machine”. Interestingly, Lou Adler of the Adler Group thinks marketers will have a crucial part to play in developing the next generation of recruiting software together with “techies” as they would ensure the right people are targeted.

A recent article by Recruiter magazine revealed key gripes about recruiters among clients and candidates were lack of empathy, attention to detail and too much focus on chasing commissions rather than nurturing the relationship between candidates and clients.

“We understand people evolve over time, so do jobs,” explains Mark at Kingsgate. “Our long-term success comes from treating our clients and candidates as partners who will grow with them and not dismiss them when trends and demand change. Technology should automate the hiring process to free up the time required for in-person contact and tasks, not make decisions only a human, a genuinely caring one at that, should make.”

About Kingsgate Recruitment

Kingsgate Recruitment is South West London’s most prominent independent recruitment agencies based in Kingston-Upon-Thames, operating since 2007. Kingsgate supplies a large variety of businesses and industries from SMEs to large organisations. Its new division, Kingsgate Marketing, launched in July 2014 to focus on marketing jobs together with its commercial branch. For more info visit www.kingsgaterecruitment.co.uk and www.kingsgatemarketing.co.uk .


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Contact Email:
***@kingsgatemarketing.co.uk
Source:Kingsgate Recruitment
City/Town:London - London - United Kingdom
Industry:Human resources, Marketing
Tags:recruitment, recruitment agency, Marketing, marketing jobs, employment agency
Shortcut:prlog.org/12353989
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