eCommerce Talk by Bernd Strenitz, Co-founder of SmartGift, on Wednesday August 13th in New York

NEW YORK - July 30, 2014 - PRLog -- Bernd Strenitz, co-founder and COO of SmartGift, will be sharing his expertise in start-ups and digital strategy at the “How to Make Your Website Stand Out!” New York eCommerce Group Meetup. The Meetup is scheduled for August 13th, 2014 from 7-10 PM and will take place at the Hara Partners’ office at 1441 Broadway on the 3rd Floor. We will be exploring trends and obstacles in today's eCommerce space, focusing on shopping cart abandonment, and solutions to help your businesses thrive.

Bernd is a knowledgeable and experienced entrepreneur and eCommerce expert. He entered the tech world co-founding and serving as CEO of Guguchu, a flexible SaaS platform for musicians. He led Guguchu to a successful exit in 2012 to The Orchard, the world’s largest independent music distribution company. Bernd then co-founded and now serves as COO of SmartGift, a tech startup that provides an innovative online alternative to traditional gift-giving.

Bernd will offer his expertise in capital raising, entrepreneurship, and customer conversion.

As much as 80.3% of online shopping carts are abandoned, according to a study by the Baymard Institute. However, just a few simple measures can address this problem and boost your customer conversion and sales. For example, 17% of shoppers abandon their carts because they are concerned about unsecure websites. This can be easily fixed by displaying security badges from reputable online security companies (McAfee, Hackersafe, etc.). Also, offering free shipping can bring a huge increase in sales. 69% of consumers are more likely to shop at stores with free shipping and 61% would quit their order if free shipping wasn’t offered. We will brainstorm other solutions to popular obstacles in the eCommerce world, which can provide a fresh perspective for your business.

Learn more about the talk: www.meetup.com/New-York-eCommerce-Meetup/events/194849482/

About SmartGift: SmartGift applies the science of gift-giving to an innovative online platform.
Shoppers can buy and send any product in your store as a gift with only the recipient’s email, and recipients can choose product details like size, color, style, and add their preferred shipping address. SmartGift also intelligently recommends options for recipients to exchange their gift for other products or opt for a bigger gift. With these features, SmartGift brings the real-world feel and surprise to online gifting while increasing gift purchase conversion by 27%.

About Hara Partners: Hara Partners provides innovative eCommerce business solutions based on Magento. We partner with you to allow you to streamline and grow your business. We bring our in-depth expertise to your team and add the skills and know-how you need. From concept to execution our single purpose is to deliver powerful solutions so that your company prospers.

Media Contact: Mai Erne

E-mail: m.erne@harapartners.com