The Channel Gamification module will be made available on CMR’s MioDatos platform. The MioDatos platform is meant for channel organizations to carry out synchronized marketing campaigns. The functionalities of MioDatos include email marketing, social media management, campaign management, and referral marketing, among others. The introduction of Channel Gamification is intended to provide an incentive for channel partners to perform marketing activities and utilize these functionalities on behalf of their vendors.
Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Gamification has been an emerging trend in recent years. Over 70% of Forbes Global 2000 companies surveyed in 2013 said they planned to use gamification for the purposes of marketing and customer retention. While gamification is typically used to promote certain actions from employees and end-customers, Channel Gamification differs in that incentives are being given to a channel partner.
Creating incentive in the channel is important since partners have historically shown low participation rates in vendor-led channel programs. Gamification has also been used to boost channel loyalty and partner engagement.
Del Heles, President of Computer Market Research, stated that “too often, channel partners are evaluated on sales alone. While this may be the most tangible method of judgment, it is not the most comprehensive measure of channel performance and contribution. Gamification can stimulate partner engagement, resulting in more knowledgeable resellers, higher sales ratios, and increased brand awareness.”
“By having access to our Channel Gamification module, vendors that use MioDatos will be able to incentivize the execution of marketing campaigns among their partners. Take this example: a vendor uploads an email template and the partners that use it in a campaign can be rewarded with X amount of points. This way, everyone wins. The vendor creates more impressions and the channel partner is able to effectively market while also competing for a reward,” concluded Heles.
While an exact date has yet to be determined, Channel Gamification is expected to be built-out during Q4 of this year. Aside from the Channel Gamification module, CMR is also currently working on integrating their Co-op/MDF Management solution with MioDatos.
About Computer Market Research, Ltd.
Computer Market Research (CMR) delivers cost-effective, SaaS applications to channel organizations across the globe. CMR aims to assist these organizations in managing channel data, optimizing trade promotions, and building effective distribution channels. With over 30 years of industry experience, CMR’s innovative solutions convert data into intelligence. CMR is headquartered in San Diego, California. Learn more by visiting www.computermarketresearch.com.