Commenting on the brand's association, Mr. Peyush Bansal, CEO & Founder, Lenskart.com said, “We are delighted to be announcing this partnership with the U Mumba team. We believe in sport’s unique ability to engage with a mass audience. Kabaddi is an age-old Indian sport and being a youthful game, it is in line with our brand vision".
The agreement will see Lenskart.com logo appear on the back of the team’s kits and jerseys. Along with the kit branding, the company will be running on-ground activation by holding Eye check-up camps for players as well as spectators. The Lenskart.com facilitators present at the activation platform will also give out free coupons to be used at the website. The online users of the brand will also get a chance to meet the players and win free match tickets by participating in the various contests to be organized on Lenskart.com.
Lenskart.com is India’s largest online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses. Incepted in 2010, Lenskart.com has today firmly established its position as the leading eyewear portal in the country. In the last three years, the company has seen remarkable growth with a 300% increase in its turnover and an employee strength that currently stands at 150.
Lenskart.com offers over 5,000 stylish frames and glasses and more than 45 kinds of high quality, scratch resistant and unbreakable branded contact lenses. It offers one of the biggest selections of prescribed and fashion eyewear from all the leading manufacturers of the world like Rayban, Oakley, Tag Heuer, Fastrack, Sprint, Vintage, Johnson & Johnson, Ciba Vision, Bausch & Lomb, and Cooper Vision etc.
About Pro Kabaddi
Pro Kabaddi, a first significant initiative of Mashal Sports, takes our truly indigenous sport of Kabaddi to levels of new professionalism, which will benefit all stakeholders involved in the ecosystem of the game, Kabaddi, most of all, the players themselves, who will become the new role models for the youth of India.
This bold step will highlight the new, modern, international and competitive face of Kabaddi throughout the length and breadth of the country, and beyond.
Pro Kabaddi is an eight-city league with games to be played on a caravan format with each team playing each other twice in July and August, 2014. In a significant value addition to Kabaddi, these games will be carried live on prime time TV by the international broadcaster, Star Sports for millions to view across India and the world.
This unique effort has the formal backing by the International Kabaddi Federation (IKF), the Asian Kabaddi Federation (AKF) & the Amateur Kabaddi Federation of India (AKFI), who will be closely associated with the organization and delivery of this event.