“Technology has made communication clearer and more efficient,” Brener explained. “We want our clients to know they are being represented by a company that keeps up with the latest means of communication and style.”
With the online tune-up, all elements of Bay Inc.'s presence present a unified message and improved accessibility.
He went on to say that by providing regularly updated information about their services and company culture, they’re able to avoid confusion for potential clients and individuals looking to join the firm. “While we updated our appearance, we hold strong to our original mission statement. Several of our clients have been with us for years, and it is because of our transparency that they trust our services,” he continued. “Showcasing our portfolio page verifies that we have provided consistent results for our top clients, such as the Oakland A’s and the Peppermill Resort.”
Bay, Inc. CEO Talks About Why Websites Must Remain Relevant
According to Brener, website trends advance quickly. Failing to keep up with them can seriously compromise promotion efforts. This is especially true for the technology behind a website. “When web sites slow down, receive fewer hits, and lose traction in search engine rankings, that means lost opportunities and it is time to redesign. The same is true if web tools are out of date or the website is not mobile compatible.”
He suggests that website redesigns should incorporate social media. When a company like Bay, Inc. creates a presence through social media and multiple websites, keeping the information current and consistent is essential to maintaining credibility with clients. Brener explains that with the new web designs gives the firm a less scattered appearance and promotes brand fluidity.
“In addition to showing Bay, Inc. in a better light, the new websites show potential clients the capabilities of our firm.”
Brener also sees advantages with attracting the top talent, by redesigning to a user-friendly platform and showing unity with the different sites, prospects are more likely to consider applying at Bay, Inc.
“Potential candidates have commented that they were drawn to the aesthetic appeal of our website.Several of them go through our team page prior to their interview, and take pride in finding similarities they find between existing team members and themselves.”
Along with a primary website the firm also hosts micro-sites that focus on specific elements of their services. The firm can be contacted through any of their sites:
About Bay, Inc.
Bay, Inc. pursues excellence with every promotional campaign they design. Using interactive marketing techniques, the firm reaches the optimal customer base through experiential techniques and advertising channels that get results. Whether the client is a local business or a large multinational corporation, every plan is customized based on thorough market research and strategized to create strong bonds between clients and their customers that improve brand awareness and increase market presence.