Online Sales and Mobile Commerce are Boosting the Global e-Commerce Technology Market: TechNavio

July 25, 2014 - PRLog -- TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on the Global e-Commerce Technology Market, which covers the contemporary situation and the growth prospects of the market for the period of 2014-2018.

The TechNavio report pinpoints the factors and forces that will impact e-commerce technology over the projected period. It also covers the contribution of sectors such as technology and manufacturing to revenue generation within the market. The report stresses revenue generated from the sales of e-commerce technology, which includes subscriptions, licensing, and associated services.

According to the report, in order to remain competitive, most businesses are offering multiple sales channels including online platforms, and the demand for e-commerce technology from the B2C segment continues to soar and the B2B segment is also increasing its investment in this channel.

“The need to remain competitive, penetrate unfamiliar markets, meet increasing demands from customers, and respond to changing customer needs and business scenarios are some of the drivers that are increasing the demand for e-commerce technology”, says Faisal Ghaus, Vice President of TechNavio Research.

Some of the major trends affecting the Global e-Commerce Technology Market are an increased focused on social media, more need for personalization and a shrinking differentiation between e-commerce and commerce.

To ascertain the market forecasts for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

If you are interested in more information on this topic and our upcoming research on the Global e-Commerce Technology Market (http://www.technavio.com/report/global-e-commerce-technol...), please send an e-mail to media@TechNavio.com.

About TechNavio

TechNavio is a leading global technology research and advisory company. Founded in 2003, TechNavio has about 200 analysts globally and develops over 2000 pieces of research every year. We cover more than 500 technologies across 80 countries.

We focus on emerging trends that can shape a market, and model these trends using a mix of quantitative and qualitative tools in our proprietary research methodologies in order to build forecasts across market segments and geographies. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a constantly changing technology market scenario.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Our analysts obtain the information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

Our large and growing base of happy customers include technology suppliers, end users, consulting companies, investment firms, research institutes and media worldwide.