The agency’s Creative, Website Development and Content teams created the brand identity, packaging, a video and a responsive website with secure payment facility, and commenced delivery of a social and content marketing strategy that is running alongside Accentuate’s PR activities for the launch and the build-up to Christmas.
Creative Director Marcus Stamps said: “We were really excited to be appointed as the marketing agency for Accentuate, because it gave us the opportunity to pour so much creativity and authenticity into bringing it to life.
“And it proved to be a lot of fun! While it’s not unusual for us to immerse ourselves in a client brief, our research reached new highs as we played the game during a recorded session, which formed the basis of the video soundtrack.
“Immersion is crucial, as it means we fully understand the product from an end-user perspective, so we can make informed decisions about the collateral we produce to promote the game, both for the launch and moving forward. The breadth of deliverables so far, and how they work together, shows our approach to marketing – highly integrated.”
Dr Graeme Fraser-Bell, CEO of Accentuate Games, said: "Their ability to engage the whole organisation in the brand-building project for Accentuate was unrivalled. The seamless connection between Accentuate and every1 created the real partnership we were looking for in our design, marketing and media partner."
every1’s Managing Director Simon Clayton added: “We’ve become so keen to see this brilliant game succeed that we’ve invested additional content marketing to top up contracted activities, in return for a percentage sales return. These additional activities will support Accentuate Games’ entry into this market by building an engaged, active online fan base around the brand.”
every1 is a fully integrated marketing agency that has worked with a variety of clients from the entertainment industry including Fox International and National Geographic, with a client portfolio that spans engineering, manufacturing, retail and healthcare.
Accentuate is a simple and highly-entertaining game, whereby players recite a given quote in a randomly-selected accent; their team members then have to guess which accent they are attempting.
For further information contact Simon Clayton on 08447 550 350 or visit http://www.helloevery1.com for details.
Accentuate’s responsive website design is at http://www.accentuategames.com.