The publication is targeting a mid-September on-sale date for its national roll-out. Primarily paid circulation, initial newsstand plans call for exclusive distribution at Barnes & Noble stores and drug stores across the country. A limited number of controlled circulation copies will also be distributed to healthcare facilities nationally. Distribution estimates for the first national issue place the magazine with a circulation of approximately 70,000.
Publisher Rosemary Cass is excited to widen Act Two’s reach to the rest of the country. “We’ve built a wonderful publication for the 50+ set that doesn’t speak about aging, it speaks to individuals of a certain age.”
Act Two, a glossy, quarterly publication, differentiates itself from other publications in the category by not focus specifically on aging. “We do cover aging topics,” said Cass, “In fact; our Fall 2014 cover story is a terrific look at the correlation between stress and aging. However, we know that our audience is defined by so many other qualities and passions such as travel, culture, fashion, style. We provide thought-provoking and intelligent content that isn’t a reinforcement of our readers’ age; it’s a celebration of it.”
The publication started as a regional magazine in 2012 serving the affluent Fairfield County of Connecticut. Its popularity quickly grew, leading to statewide circulation by 2013. The magazine has already begun creating a brand presence nationally with their website at www.acttwomagazine.com. Past cover stories have featured ex-senator Joe Lieberman and his wife Hadassah, and tea-magnate Cindy Bigelow.