Florida Golf Company Launches 2nd Generation Hybrid Sand Wedge

NAPLES, Fla. - July 23, 2014 - PRLog -- For weekend golfers, bunkers are a constant source of frustration. It’s not uncommon to take three or four swings at the ball before escaping the sand. But a Naples company has patented a new sand wedge that could make bunkers far less intimidating for the average golfer.

The new Worx Wedge employs hybrid technology that all golfers are now familiar with. It is the second generation follow-up to the successful Lovett Wedge.

“Hybrid designs have radically changed club design,” says Jim Stewart, owner of Worx Golf. “No one’s buying 3 irons and 4 irons anymore because hybrids are so much easier to hit. At Worx Golf (http://www.worxgolfusa.com) we’re applying that same, easy-hitting technology to the sand wedge.”

The sand wedge is the only golf club that has gone fundamentally unchanged since the 1940’s.

“It takes a lot of practice to get good with a traditional wedge,” Stewart said. You have to master all the technical nuances of a completely different grip, stance and swing plane, and most people just don’t have patience for that. The Worx Wedge simplifies things dramatically.”

John Ford, club maker and owner of The Golf Institute in Lady Lake Florida, said “it’s about time someone designed a sand wedge for the average player, instead of the tour pro.”

Ford knows about designing clubs for tour pros. He has done work for some of the biggest names in the business, including Jack Nicklaus and Jonny Miller. “I’ve seen a lot of club designs come and go over the years, but this new wedge is here to stay.”

Denny White is one of Ford’s customers who switched to the hybrid sand wedge.

“I started playing hybrid irons years ago because they are so much easier to hit,” White said. “Same holds true for the Worx sand wedge… Its way easier to hit.  I don’t have to worry about opening up my stance, weakening my grip, or swinging differently. I just step up to it, and make my normal swing, and the ball pops right out every time.”

“Most guys feel real lucky if they can get of out a bunker the first try,” Stewart said. Usually it takes two or three swings because they don’t have a very good tool for the job. Our goal at Worx Golf is to eliminate the frustration and fear that bunkers can cause, and make the game more enjoyable for the average player.”

Given all the golf industry initiatives focused on making the game more accessible and enjoyable to the average golfer, the Worx Wedge seems poised for success. The club is based on the successful design of the Lovett Wedge back in 2000.

“We’re very confident about this club… It’s based on the success we had with the Lovett Wedge, and I really believe it’s the right product at the right time,” Stewart said. “People are beginning to say, ‘Why should I keep clinging to a traditional old wedge of mine when there’s a hybrid for the job?’ Just as they did with long-irons a decage ago. A hybrid sand wedge is a no-brainer for most golfers.”

The Worx Wedge conforms to all USGA and R&A rules. For more information visit WorxGolfUSA.com. (http://www.worxgolfusa.com)