The new hires include Lars-Erik Johnson as Account Manager, Whitney Coombs as Key Account Coordinator, Chris Primavera as Account Coordinator and Jenn Neubert as Operations Coordinator.
Johnson will focus his work in the Marketing Services division, where Verde has grown rapidly over the last year. Johnson comes from Scott Sports, where he spent six years working in several different marketing and brand management roles. He brings extensive cycling industry experience and is also an alumnus of the Sun Valley Ski Patrol.
Coombs and Primavera will work supporting clients in the public relations, digital and content divisions.
Coombs comes to Verde from the National Wildlife Federation, America’s largest conservation organization, where she was the Online Campaign Coordinator for the Rocky Mountain region. Her work creating content for national advocacy campaigns employed a multi-channel strategy where she built experience with blogs, social media, paid media, direct e-mail, graphics and events. An avid skier, cyclist and paddler, she has previously worked in outdoor retail and as a whitewater guide.
Primavera has built a wide range of experience in his short career. A recent public-relations graduate of The University of Texas, he has held three different PR internships over the last two years during and after college, including one at Weber-Shandwick, one of the biggest global public-relations firms. A love of outdoor activities, including snowboarding, cycling and climbing, led him to Colorado’s Front Range and to Verde.
Neubert will focus her work in human resources, business operations support and staff development. She brings 14 years of experience to her role in human resources and sales, as well as enthusiasm for a range of outdoor sports.
“As anyone who’s worked in brand communications knows, it’s all about the people you get to work with, and the experience they bring to the table,” said Kristin Carpenter-Ogden, CEO of Verde. “We’ve spent 12-plus years building a top-tier team at Verde, and, as we grow, we’re honored that we continue to attract the level of talent, and the level of passion for the spaces we work in, that we see in Lars, Whitney, Chris and Jenn.”